Performance Marketing Specialist- Agri

Lokal; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Lokal, India's largest hyperlocal platform, is seeking a performance marketer focused on driving growth through creative ad strategies. In this role, you'll work closely with designers, running multiple marketing campaigns across various platforms while analyzing data to optimize results.

The ideal candidate has 1–4 years of experience in performance or growth marketing, strong copywriting skills, and familiarity with Meta Ads and Google Ads. Join us and make a significant impact in engaging non-English speakers across India.

Qualifications

• 1–4 years of experience in performance marketing content or growth marketing.
• Hands-on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills, with preference for regional languages.
• Understanding of performance metrics including CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Study audience, market, and competition for each app to create effective ads.
• Develop unique concepts and oversee production until realization.
• Ship 80-100 creative variants per campaign weekly and assess performance.
• Conduct A/B tests, analyze results, and adjust strategies accordingly.
• Ensure creative marketing approaches resonate with local audiences.

Skills

Performance marketing content

Growth marketing

Meta Ads

Google Ads

Copywriting (English + regional language)

Analytical skills

Job description

Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world‑class product for non‑english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.

Job Description

• For each app you work on, you'll study the audience, the market, and the competition – then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script – and you write it yourself.
• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
• You'll ship multiple creative variants per campaign (80‑100 per week) – fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Qualifications

• 1–4 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

Additional Information

• You will directly drive growth through paid marketing and experiments.
• You will own end‑to‑end performance—from ads to insights and optimization.
• You will test, learn, and scale what works with real business impact.
• High visibility with leadership and a steep learning curve.