Performance Marketing Specialist (Agri-Lokal)

Lokal App; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

End‑to‑end ownership of marketing

Training and mentorship from leadership

High learning curve with direct business impact

Performance‑based growth opportunities

Job summary

Lokal App in Bengaluru is seeking a Performance Marketing professional to oversee end-to-end digital marketing efforts. The candidate will be responsible for crafting engaging ads and optimizing campaigns based on performance metrics, driving downloads and purchases effectively.

The role offers substantial growth opportunities and mentorship while allowing the candidate to make a direct impact on the business through creative and data-driven marketing strategies.

Qualifications

• 2–4 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills, proficient in English plus a regional language.

Responsibilities

• Study audience, market, and competition for each app to write effective ads.
• Brief designers and video editors on concepts for ad creation.
• Run A/B tests and analyze results to optimize campaigns.

Skills

Performance marketing content

Meta Ads

Google Ads

Copywriting

Analytical skills

Job description

About the role: We are looking for a hands‑on Performance Marketing professional to manage end‑to‑end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high‑ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

Key Responsibilities:

• For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.
• You decide the angle, the hook, the format, and the script - and you write it yourself.
• You'll brief designers and video editors on your concepts and follow through until the output matches your intent.
• You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.
• You run your own A/B tests, read the results, and decide what to try next.
• You track what's working in each market and make sure the creative feels native to that audience.

Must‑Have

• 2–4 years of experience in performance marketing content or growth marketing.
• Hands‑on exposure to Meta Ads & Google Ads campaigns.
• Strong copywriting skills (English + regional language preferred).
• Understanding of performance metrics like CAC, ROAS, CPI, CTR.
• Experience working with creative and video teams.
• Data‑driven mindset with strong analytical skills.

What We Offer

• End‑to‑end ownership of marketing
• Training and mentorship from leadership
• High learning curve with direct business impact
• Performance‑based growth opportunities

Why This Role Is Exciting

• You will directly drive growth through paid marketing and experiments
• You will own end‑to‑end performance—from ads to insights and optimization
• You will test, learn, and scale what works with real business impact
• High visibility with leadership and a steep learning curve