Senior Manager - Performance Marketing

Interview Kickstart; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Interview Kickstart in Bengaluru is seeking a sharp, creative performance marketer with deep expertise in Meta Ads. You will own strategy, execution, and optimization of campaigns across the funnel to drive high-quality leads and revenue.

You’ll partner with design and content teams to run creative tests, analyze funnel metrics, and expand across paid channels, including Google and LinkedIn where applicable. A hands-on leader who thrives with autonomy will fit in well.

Qualifications

• 6+ years of hands-on experience managing Meta Ads at scale in lead generation or growth.

Responsibilities

• Own the strategy, execution, and optimization of Meta Ads campaigns across the entire funnel.
• Develop a creative testing roadmap with designers and content teams to improve performance.
• Identify trends and insights to optimize campaign performance, budgets, and audience strategies.
• Run structured experiments across creatives, audiences, bidding strategies, placements, and landing pages to unlock growth.
• Analyze campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
• Demonstrate strategic thinking while executing campaigns hands-on.
• Build performance dashboards and communicate actionable insights.
• Collaborate with Product, Sales, and Creative to improve acquisition efficiency.
• Contribute to expansion across other paid channels (Google, LinkedIn, Reddit, TikTok) where applicable.

Skills

Meta Ads

Creative testing

Audience segmentation

Performance optimization

Analytics & dashboards

Cross-functional collaboration

Tools

Meta Ads Manager

Meta Pixel

Conversion API

A/B testing tools

Job description

One of our key priorities is to scale performance marketing and significantly increase

high-quality lead generation and revenue. To achieve this, we're looking for a sharp, creative,

and highly analytical performance marketer with deep expertise in Meta Ads (Facebook &

Instagram). The ideal candidate has a proven track record of scaling campaigns through

creative testing, audience strategy, and performance optimization, while bringing working

knowledge of other paid acquisition channels

Responsibilities

• Own the strategy, execution, and optimization of Meta Ads campaigns across the entire funnel.
• Develop and execute a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.
• Identify trends and insights to optimize campaign performance, budgets, and audience strategies.
• Run structured experiments across creatives, audiences, bidding strategies, placements, and landing pages to unlock growth opportunities.
• Analyze campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.
• Demonstrate the ability to think strategically while also executing campaigns hands-on.
• Build performance dashboards and communicate actionable insights—not just reporting metrics.
• Collaborate with cross-functional teams including Product, Sales, and Creative to improve acquisition efficiency.
• Contribute to expansion across other paid channels (Google, LinkedIn, Reddit, TikTok, etc.) where applicable.

What would excite you?

• Complete ownership; there is minimal management and extreme autonomy
• High pedigree, high caliber team.
• Contribute directly to the success of the business & the top-line impact

What would excite us?

• 6+ years of hands-on experience managing Meta Ads at scale, preferably in lead generation or high-growth businesses.
• Proven experience scaling profitable Meta campaigns through strong creative strategy, audience segmentation, and performance optimization.
• Deep understanding of Meta Ads Manager, Meta Pixel, Conversion API, attribution, and campaign measurement.
• Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.
• Experience running high-velocity creative experiments and interpreting data to drive decisions.Working knowledge of at least one additional paid acquisition platform such as Google Ads or LinkedIn Ads is preferred.
• Exposure to channels such as TikTok, Reddit, Quora, or other emerging platforms is a plus.
• Highly analytical with expertise in experimentation, reporting, and translating insights into business impact.
• Strong understanding of landing page optimization and conversion rate optimization (CRO).
• Excellent written communication and stakeholder management skills.
• Experience hiring, mentoring, or leading a performance marketing team is a plus.