Performance Marketing - Sr Manager

Intent Farm - Performance Marketing Agency; Bengaluru; On-site; Full time

Benefits offered by this job

Hands-on learning from founders

Opportunity to work on real marketing problems

Long-term growth path

Autonomy in a nimble culture

Job summary

A leading performance marketing agency is seeking a Sr Manager to lead client projects and optimize marketing strategies. The ideal candidate will have 4-8 years in performance marketing, experience with Google and Meta Ads, and strong analytical skills. This full-time role offers a mid-senior level position with opportunities for growth in a collaborative environment.

Qualifications

• 4–8 years of solid performance marketing experience leading high-impact campaigns.
• Hands-on expertise in Google Ads, Meta Ads or both.
• Excellent written and verbal communication skills.

Responsibilities

• Lead client performance marketing projects end-to-end.
• Own client relationships, communicate strategy clearly.
• Analyze cross-platform ads to drive brand growth.
• Mentor team members and build a high-performance ecosystem.
• Deliver measurable growth and ROI for clients.

Skills

Performance marketing experience

Google Ads expertise

Data-driven decision making

Collaboration skills

CRO understanding

Communication skills

Project management

GA4 proficiency

Job description

Job Overview

Performance Marketing - Sr Manager role at Intent Farm – a performance marketing agency that scales high‑growth digital brands through ad creatives, data‑driven strategies, and full‑funnel execution on Meta, Google, Amazon, and more. Intent Farm is a Meta Badged Partner, Google Premier Partner and Amazon Verified Agency, and part of The Walnut Folks Group.

Company & Experience Highlights

• 3,000+ brands across D2C, BFSI, B2B, healthcare and retail.
• Meta, Google and Amazon certified agency with proven ROAS growth.
• Integrated digital group connecting content, creators and conversion at scale.

Responsibilities

• Lead client performance marketing projects end‑to‑end: audience research, competitive analysis, campaign creation, optimization and reporting.
• Own client relationships, communicate strategy clearly and align recommendations.
• Analyze cross‑platform ads, extracting insights to drive brand growth.
• Mentor team members, share knowledge and build a high‑performance marketing ecosystem.
• Deliver measurable growth and ROI for clients aligned with business objectives.
• Conceptualize high‑converting campaigns and landing pages based on customer behavior insights.
• Guide clients on holistic marketing strategies that complement performance campaigns.
• Continuously learn, grow and evolve into a top‑1% performance marketer.

Qualifications

• 4–8 years of solid performance marketing experience leading high‑impact campaigns.
• Hands‑on expertise in Google Ads, Meta Ads or both with a desire to deepen mastery.
• Highly data‑driven, using research and insights to make informed strategic decisions.
• Strong collaboration skills, crafting creative marketing strategies.
• Deep understanding of CRO and optimizing websites to maximize ad performance.
• Excellent written and verbal communication; confident presenting insights and reports.
• Ambitious goal setter, breaking targets into actionable plans.
• Owner of multiple priorities, driving projects to completion.
• Proficient with GA4, Looker Studio and MS Excel, leveraging them for actionable insights.

Benefits & Culture

• Hands‑on learning from founders, high level of involvement, and freedom to experiment.
• Opportunity to work on real marketing problems and cutting‑edge tools.
• Long‑term growth path; hires from 5–6 years ago still with the company.
• Autonomy and no rigid corporate structure – bootstrapped nimble culture.

Working Days & Working Location

Monday – Friday onsite + Saturday half day (WFH). Location: HSR Layout, Bangalore.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Advertising Services