Performance Marketing - Sr Manager

Intent Farm - Performance Marketing Agency

Bengaluru

On-site

INR 2,800,000 - 4,200,000

Full time

14 days+

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Benefits offered by this job

Work with high-growth brands

Learning opportunities from founders

Flexible work environment

Long-term growth potential

Job summary

A leading performance marketing agency is seeking a Senior Performance Marketing Manager in Bengaluru. The ideal candidate has 5-8 years of experience in performance marketing with strong expertise in Meta and Google Ads. Responsibilities include leading strategic growth initiatives, managing high-budget campaigns, and optimizing performance metrics. This role offers an opportunity to drive significant impacts in eCommerce and D2C sectors within a collaborative environment.

Qualifications

5-8 years of performance marketing experience with D2C focus.
Deep expertise in managing high-budget campaigns.
Proven experience scaling D2C brands effectively.
Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.
Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.
Ability to build and present high‑level strategic plans and performance reviews.
Strong leadership skills with experience managing and growing high‑performing teams.
Excellent communication, client management, and decision‑making abilities.
Experience managing multiple accounts with high budgets in a fast‑paced agency environment.

Responsibilities

Lead strategic growth initiatives for eCommerce brands.
Manage high-budget digital advertising campaigns.
Oversee performance management and optimization efforts.
Strategic Leadership: Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
Performance Management & Optimization: Oversee and guide the execution of high‑budget campaigns across Search, Shopping, Display, Video, and Paid Social.
Performance Management & Optimization: Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
Performance Management & Optimization: Lead large‑scale A/B testing across creatives, placements, audiences, and landing pages.
Performance Management & Optimization: Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.
Analytics, Forecasting & Insights: Build advanced performance dashboards and insight‑driven monthly/quarterly review decks.
Analytics, Forecasting & Insights: Interpret complex data to drive actionable strategies and next‑step recommendations.
Analytics, Forecasting & Insights: Manage forecasting, budget allocation, pacing, and scenario planning.
Analytics, Forecasting & Insights: Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
Client Leadership & Business Ownership: Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.
Client Leadership & Business Ownership: Lead performance review calls, present insights, set expectations, and drive decision‑making.
Client Leadership & Business Ownership: Build long‑term relationships based on transparency, growth, and data‑driven recommendations.
Client Leadership & Business Ownership: Consult clients on multi‑channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
Team Management & Mentorship: Lead and mentor a team of performance marketers and associates.
Team Management & Mentorship: Define processes, optimization checklists, creative testing frameworks, and best practices.
Team Management & Mentorship: Conduct skill assessments, training sessions, and growth plans for team members.
Team Management & Mentorship: Ensure high‑quality delivery, timely execution, and smooth cross‑team collaboration.

Skills

Performance marketing expertise

Meta Ads Manager

Google Ads

Analytical skills

Leadership

Excel/Sheets

Leadership

Strategic planning

D2C/eCommerce

Tools

GA4

Looker Studio

Advanced Excel/Sheets

Job description

About Us

Intent Farm is a performance marketing agency built for high-growth digital brands. We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more. As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner – highest levels of partnership – we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth. Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter. Intent Farm is part of The Walnut Folks Group – alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.

Job Description

The Senior Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

Strategic Leadership: Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.
Strategic Leadership: Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.
Strategic Leadership: Identify opportunities for scale, efficiency, and experimental growth across platforms.
Strategic Leadership: Provide strategic direction for creative messaging, hooks, and content required for scaling brands.
Performance Management & Optimization: Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.
Performance Management & Optimization: Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.
Performance Management & Optimization: Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.
Performance Management & Optimization: Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.
Analytics, Forecasting & Insights: Build advanced performance dashboards and insight-driven monthly/quarterly review decks.
Analytics, Forecasting & Insights: Interpret complex data to drive actionable strategies and next-step recommendations.
Analytics, Forecasting & Insights: Manage forecasting, budget allocation, pacing, and scenario planning.
Analytics, Forecasting & Insights: Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.
Client Leadership & Business Ownership: Act as the strategic partner for key D2C clients—representing Intent Farm’s expertise.
Client Leadership & Business Ownership: Lead performance review calls, present insights, set expectations, and drive decision‑making.
Client Leadership & Business Ownership: Build long-term relationships based on transparency, growth, and data-driven recommendations.
Client Leadership & Business Ownership: Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).
Team Management & Mentorship: Lead and mentor a team of performance marketers and associates.
Team Management & Mentorship: Define processes, optimization checklists, creative testing frameworks, and best practices.
Team Management & Mentorship: Conduct skill assessments, training sessions, and growth plans for team members.
Team Management & Mentorship: Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

Requirements

5–8 years of hands‑on experience in performance marketing, with strong eCommerce/D2C experience.
Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.
Proven experience in scaling D2C brands from early‑stage to multi‑crore monthly revenue.
Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.
Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.
Ability to build and present high-level strategic plans and performance reviews.
Strong leadership skills with experience managing and growing high-performing teams.
Excellent communication, client management, and decision-making abilities.
Experience managing multiple accounts with high budgets in a fast-paced agency environment.

Good to Have

Experience with Shopify, landing page tools, or CRO testing platforms.
Knowledge of automation tools, scripts, or rule-based optimization.
Exposure to influencer + paid media synergy strategies.
Ability to contribute to agency growth through process creation and innovation.

Benefits

Why you should join us?

In case you value the opportunity to work on real & challenging Marketing problems.
In case you value high involvement from founders and learning from them.
In case you value having the autonomy to do things your way and not have to worry about experimental failures.
In case you care about working alongside genuine, honest peers who will have your back, no matter what.
In case you value contributing to the organisation beyond your call of duty; and getting handsomely remunerated for the extra effort.
In case you believe in always learning and want an environment which will invest into your learning for the long term.
In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies.
In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5‑6 years back, are still with the company).

Why you shouldn’t join us?

In case you are looking for a product company, of course we aren't one.
In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to get ahead.
In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you.

Working Days

Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location

HSR Layout, Bangalore.

Job Details