About the Role
We are looking for an AVP – Performance Delivery who will own the end-to-end execution of digital ad campaigns across platforms (Google, Meta, LinkedIn, etc.) for all performance marketing clients at Intent Farm. This is a delivery-first, business-ownership role – you will be accountable for driving results, margins, and process efficiency across the board.
You will lead a team of performance marketers, ensure high-quality campaign execution, optimize delivery SOPs, and align delivery goals with business outcomes like revenue retention, client satisfaction, team productivity, and profitability.
This is not a strategy-only or hands-off leadership role. We’re looking for someone hands-on, agency-seasoned, and obsessed with delivery excellence.
What You’ll Own
Delivery Leadership
- Be the delivery head for all ad clients – ensuring timely, high-quality execution of campaigns post onboarding.
- Drive revenue, gross margin, and delivery-linked business metrics.
- Ensure each account is health-tracked, adequately resourced, and SOP-aligned.
Performance & Operations
- Track performance across all ad accounts via dashboards and reviews.
- Intervene to troubleshoot underperforming campaigns or inefficient delivery structures.
- Audit campaigns, optimize structures, and roll out scalable best practices across the team.
Team Management
- Directly lead a team of 25+ Performance Marketers (Managers, Sr. Associates, Associates).
- Hire, train, and grow execution talent; define clear KRAs and review mechanisms.
- Build a feedback- and ownership-oriented culture – where execution excellence is celebrated.
Client & Cross-Function Alignment
- Liaise with Strategy, Sales, Creative, and Analytics teams for seamless execution.
- Ensure proper handoffs post-sale and that strategic vision translates into execution clarity.
- Be the escalation point for critical delivery-level client concerns.
Requirements • What We’re Looking For
- Must have agency experience (performance-focused) and understand the pace, chaos, and client management nuances.
- Strong command over Google Ads, Meta Ads, and campaign structures (Search, Display, PMax, Video, Retargeting, Lead Gen, etc.).
- Deep understanding of execution frameworks – from ad setup to bid strategy to audience refinement.
- Comfort with data tools like GA4, Looker Studio, Excel, and using them to drive decisions.
- Strong process builder – can create SOPs and streamline delivery across accounts.
- Track record of leading teams, conducting reviews, and improving performance consistency.
- Strategic, but loves operations – this is not a “growth marketer” role but a “delivery engine owner” role.
Benefits
- Work on real marketing challenges across 50+ ambitious brands, not fluffy playbooks.
- Deep involvement from founders who’ve built scaled marketing businesses from scratch.
- Autonomy to own your way of solving problems, with freedom to test and fail fast.
- A culture of honesty and sharpness, where peers have your back and performance is celebrated.
- Long-term growth pathway to business ownership and executive roles.
- We invest heavily in team learning – you’ll always be ahead of the curve.
Why You Shouldn’t Join Us
- If you want a cushy product-company role with minimal ops involvement.
- If you’re looking for only top-of-market salary (we offer fair + growth-linked comp, not inflated ones).
- If you’re uncomfortable with dynamic roles where you often have to step outside defined job boundaries.
- If you need 100% structured corporate environments – we are agile, flat, and often chaotic in pursuit of speed.
Location
HSR Layout, Bangalore (Mon‑Fri Onsite + Sat Half Day WFH)
Experience
5–9 years in performance marketing, preferably in agencies
Team Size To Manage
25+