Performance Marketing-Sr Associate

Intent Farm - Performance Marketing Agency; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Complimentary meals

Flexible work culture

Learning & development

Performance recognition

Health & accident insurance

Team cricket & activities

Job summary

Intent Farm - Performance Marketing Agency is seeking a Senior Associate Performance Marketing to plan, execute, and optimize paid digital campaigns for measurable business outcomes. The role blends analytical thinking with creative problem solving, with a strong focus on efficiency, scalability, and ROAS across Meta, Google, and other channels.

You will collaborate with design and content teams to develop high-performing creatives, run structured tests, and translate data into actionable

Qualifications

• 1-3 years of experience in performance or digital marketing.
• Hands-on campaign management experience.
• Strong proficiency in Meta Ads Manager and Google Ads.
• Understanding of digital marketing funnels and attribution models.
• Ability to manage multiple campaigns and deliver results.
• Strong analytical skills with Excel or Google Sheets for reporting.

Responsibilities

• Plan and execute performance marketing campaigns across Meta and Google platforms.
• Monitor performance and optimize CPC, CPA, CTR, and ROAS.
• Allocate and manage campaign budgets to maximize returns.
• Collaborate with design and content to develop creatives and briefs.
• Analyze data and present actionable performance insights.
• Design and run structured A/B tests across audiences and creatives.
• Refine audience segments and optimize the conversion funnel.
• Stay updated on platform changes and industry trends.

Skills

Analytical thinking

Campaign management

Data-driven decision making

Communication

Collaboration

Reporting

Tools

Meta Ads Manager

Google Ads

Job description

The Senior Associate Performance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes. This role requires a strong balance of analytical thinking and creative problem-solving, with a clear focus on improving efficiency, scalability, and return on investment across channels.

Key Responsibilities

Campaign Strategy & Execution

Develop and implement performance marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant channels. Ensure campaigns are aligned with defined business objectives such as lead generation, customer acquisition, or revenue growth.

Performance Optimization

Continuously monitor campaign performance and make data-driven adjustments to improve key metrics including CTR, CPC, CPA, and ROAS. Identify underperforming areas and take corrective actions to enhance overall efficiency.

Budget Management

Manage and allocate campaign budgets effectively to maximize returns. Ensure proper pacing, prevent overspending, and identify opportunities for scaling high-performing campaigns.

Creative & Content Collaboration

Work closely with design, content, and other cross-functional teams to develop high-performing ad creatives and copies. Provide clear briefs based on performance insights and audience behavior.

Data Analysis & Reporting

Analyze campaign data to extract actionable insights and present structured reports. Translate performance metrics into meaningful recommendations for internal stakeholders and clients.

A/B Testing & Experimentation

Design and execute structured testing strategies across audiences, creatives, ad formats, and landing pages. Use results to refine campaign approaches and improve conversion rates.

Audience Targeting & Funnel Management

Build and refine audience segments, including retargeting and lookalike strategies. Understand and optimize the entire conversion funnel from awareness to final conversion.

Platform & Industry Awareness

Stay updated with platform changes, new advertising features, and evolving industry trends. Proactively incorporate best practices into campaign strategies.

Required Qualifications & Skills

1-3 years of experience in performance or digital marketing, with hands-on campaign management

Strong proficiency in Meta Ads Manager and Google Ads platforms

Solid understanding of digital marketing funnels, attribution models, and user behavior

Demonstrated ability to manage multiple campaigns and deliver measurable results

Strong analytical skills with proficiency in Excel or Google Sheets for reporting and data handling

Ability to interpret data and translate it into actionable marketing strategies

Good communication and collaboration skills for working across teams

Why Join Us

Flexible Work Culture

We focus on outcomes, not rigid rules. You'll have the autonomy to manage your work in a culture built on trust, ownership, and accountability.

Comprehensive health and accident insurance coverage for your peace of mind.

Complimentary Meals

Enjoy breakfast, lunch, and snacks at the office to stay energized throughout the day.

Be part of regular cricket matches, badminton games, team outings, and monthly adventure activities.

Learning & Development

Access premium learning platforms like Udemy, mentorship opportunities, and continuous skill development programs.

Performance Recognition

Outstanding work is rewarded through performance incentives, quarterly recognition programs, annual awards, and career growth opportunities.

Working Days : Monday to Friday - Onsite
Saturday - Half Day (Work From Home)