Performance Marketing Manager

PPFAS Mutual Fund; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

PPFAS Mutual Fund in Mumbai seeks a Performance Marketing Executive to manage and optimize paid campaigns across Google, Meta, LinkedIn, YouTube, and other platforms, with a focus on ROI-driven growth and lead generation.

The candidate should have 3-5 years of experience in performance marketing, hands-on analytics, conversion tracking, and reporting. Strong communication, analytical skills, and collaboration with creative teams are essential to drive campaign effectiveness.

Qualifications

• Bachelor's degree in marketing or related field.
• 3-5 years of experience in performance marketing or paid advertising.
• Hands-on experience with analytics and reporting tools.
• Strong analytical, communication and presentation skills.
• Knowledge of SEO and email marketing is advantageous.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
• Manage and scale campaigns across PPC, affiliate marketing, email marketing, app marketing, and conversion rate optimization (CRO).
• Monitor and improve key performance metrics such as ROAS, CPA, CTR, conversion rates, and customer acquisition costs.
• Conduct keyword research, audience segmentation, competitor analysis, and bidding strategy optimization.
• Track campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and Looker Studio.
• Prepare performance reports and provide actionable insights to improve campaign effectiveness.
• Collaborate with creative and content teams to develop compelling ad copies and creatives.
• Perform A/B testing on ads, landing pages, and audience segments to maximize conversions.
• Implement remarketing strategies and optimize marketing funnels.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Skills

3-5 years of experience in performance

PPC campaigns & attribution models

Analytics & reporting experience

Analytical, communication & presenting

SEO & email marketing knowledge

Education

Bachelor's degree in marketing/related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Looker Studio

SEO Tools

Job description

Job Summary

We are seeking a data-driven and growth-oriented Performance Marketing Executive to manage, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have hands‑on experience with paid advertising platforms, analytics tools, conversion tracking, and ROI-focused marketing strategies to drive lead generation and business growth.

Job Summary

We are seeking a data-driven and growth-oriented Performance Marketing Executive to manage, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have hands‑on experience with paid advertising platforms, analytics tools, conversion tracking, and ROI-focused marketing strategies to drive lead generation and business growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other digital platforms.
• Manage and scale campaigns across PPC, affiliate marketing, email marketing, app marketing, and conversion rate optimization (CRO).
• Monitor and improve key performance metrics such as ROAS, CPA, CTR, conversion rates, and customer acquisition costs.
• Conduct keyword research, audience segmentation, competitor analysis, and bidding strategy optimization.
• Track campaign performance using tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and Looker Studio.
• Prepare performance reports and provide actionable insights to improve campaign effectiveness.
• Collaborate with creative and content teams to develop compelling ad copies and creatives.
• Perform A/B testing on ads, landing pages, and audience segments to maximize conversions.
• Implement remarketing strategies and optimize marketing funnels.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.

Required Skills & Qualifications

• Bachelor's degree in marketing, Business, or a related field.
• 3-5 years of experience in performance marketing or paid advertising.
• Strong understanding of PPC campaigns paid social advertising, conversion tracking, and attribution models.
• Hands‑on experience with analytics and reporting tools.
• Excellent analytical, problem‑solving, communication, and presentation skills.
• Knowledge of SEO and email marketing will be an added advantage.

Preferred Tools

• Google Ads
• Meta Ads Manager
• Google Analytics
• Google Tag Manager
• Looker Studio
• SEO Tools

Key Performance Indicators

• Return on Ad Spend
• Cost Per Lead
• Customer Acquisition Cost
• Conversion Rate
• Lead Quality

Location:

Andheri, Mumbai