Performance Marketing- Sr Associate(D2C)

Intent Farm - Performance Marketing Agency; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Gourmet meals at office

Learning & development

Collaborative culture

Autonomy and ownership

Team outings & events

Job summary

Intent Farm - Performance Marketing Agency in Bengaluru is seeking a Senior Associate to plan, execute, and optimize paid campaigns across Meta, Google, and other channels to drive measurable business outcomes.

You will work with design, content, and analytics teams to improve efficiency, scale high-performing campaigns, and report insights to clients. The role requires strong analytical skills and collaborative mindset in a fast-paced environment.

Qualifications

• 2–4+ years of experience in performance or digital marketing with hands-on campaign management.
• Strong proficiency in Meta Ads Manager and Google Ads platforms.
• Solid understanding of digital marketing funnels, attribution models, and user behavior.
• Ability to manage multiple campaigns and deliver measurable results.

Responsibilities

• Develop and implement performance marketing strategies across platforms like Meta Ads and Google Ads.
• Monitor campaign performance and optimize to improve CTR, CPC, CPA, and ROAS.
• Manage and allocate budgets to maximize returns and scale high-performing campaigns.
• Collaborate with design and content teams to create high-performing creatives and briefs.
• Analyze campaign data and present actionable insights to stakeholders and clients.
• Design testing strategies across audiences, creatives, formats, and landing pages.

Skills

Performance marketing

Campaign management

Analytics & optimization

Data-driven decisions

Excel/Sheets

Communication & collaboration

Job description

The Senior AssociatePerformance Marketing will be responsible for planning, executing, and optimizing paid digital campaigns to drive measurable business outcomes. This role requires a strong balance of analytical thinking and creative problem-solving, with a clear focus on improving efficiency, scalability, and return on investment across channels.

Key Responsibilities:

• Develop and implement performance marketing strategies across platforms such as Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), and other relevant channels. Ensure campaigns are aligned with defined business objectives such as lead generation, customer acquisition, or revenue growth.
• Performance Optimization:
• Continuously monitor campaign performance and make data-driven adjustments to improve key metrics including CTR, CPC, CPA, and ROAS. Identify underperforming areas and take corrective actions to enhance overall efficiency.
• Budget Management:
• Manage and allocate campaign budgets effectively to maximize returns. Ensure proper pacing, prevent overspending, and identify opportunities for scaling high-performing campaigns.
• Work closely with design, content, and other cross-functional teams to develop high-performing ad creatives and copies. Provide clear briefs based on performance insights and audience behavior.
• Data Analysis & Reporting:
• Analyze campaign data to extract actionable insights and present structured reports. Translate performance metrics into meaningful recommendations for internal stakeholders and clients.
• Design and execute structured testing strategies across audiences, creatives, ad formats, and landing pages. Use results to refine campaign approaches and improve conversion rates.
• Audience Targeting & Funnel Management:
• Build and refine audience segments, including retargeting and lookalike strategies. Understand and optimize the entire conversion funnel from awareness to final conversion.
• Platform & Industry Awareness:
• Stay updated with platform changes, new advertising features, and evolving industry trends. Proactively incorporate best practices into campaign strategies.

Required Qualifications & Skills:

• 2–4+ years of experience in performance or digital marketing, with hands-on campaign management
• Strong proficiency in Meta Ads Manager and Google Ads platforms
• Solid understanding of digital marketing funnels, attribution models, and user behavior
• Demonstrated ability to manage multiple campaigns and deliver measurable results
• Strong analytical skills with proficiency in Excel or Google Sheets for reporting and data handling
• Ability to interpret data and translate it into actionable marketing strategies
• Good communication and collaboration skills for working across teams

Why should you join us?

In case you value the opportunity to work on real & challenging Marketing problems

In case you value high involvement from founders and learning from them

In case you value having the autonomy to do things your way and not have to worry about experimental failures

In case you care about working alongside genuine, honest peers who will have your back, no matter what

In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort

In case you believe in always learning and want an environment which will invest in your long-term growth

In case you want to work on the cutting edge of marketing problems using the latest tools and strategies

In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

In case you are looking for a product company, we aren’t one

In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company

In case you are looking for the top bracket pay in the industry — we may not be the right fit

• Comprehensive health coverage, including medical and accidental insurance
• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• Continuous learning & development with sponsored courses, certifications and weekly training program
• A collaborative, high-energy team culture that values creativity and innovation
• High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

Working Days:

Monday to Friday (Onsite) + Saturday Half Day (WFH)