Performance Marketing Manager /Sr. Executive/ Head

APPWRK IT Solutions Pvt. Ltd.; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

APPWRK IT Solutions Pvt. Ltd. is seeking a Performance Marketing Manager/Sr. Executive to lead PPC campaigns, SEO initiatives, and analytics-driven growth. You will plan, execute, and optimize multi-channel strategies across Google Ads, Meta, YouTube, and LinkedIn.

The role emphasizes data-driven decision making, campaign scaling, and collaboration with content/design teams to maintain strong brand consistency. Experience with AI tools and automation is a plus.

Qualifications

• Strong hands-on experience in PPC and performance marketing.
• Experience planning, executing, and optimizing multi-channel campaigns.
• Ability to analyse campaign data and derive actionable insights.

Responsibilities

• Plan, create, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads.
• Drive SEO activity including on-page and off-page optimization and keyword research.
• Analyse campaign data with Google Analytics, SEMrush/Ahrefs, and Looker Studio; prepare reports with insights.
• Coordinate with content/design teams for ad creatives and branding consistency.
• Explore AI tools and automation to improve campaign performance and efficiency.

Skills

PPC/Performance Marketing

Google Ads

Meta Ads

SEO

Analytics

Lead generation

Campaign planning

AI tools

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Google Search Console

Meta Business Suite

SEMrush/Ahrefs

Looker Studio

Job description

Performance Marketing Manager /Sr. Executive/ Head

4-12 Years

Full-Time

Job Title: Performance Marketing Manager / Marketing Executive/ Marketing head

Company: APPWRK IT Solutions Pvt. Ltd.

Experience: 3+ Years

Employment Type: Full-time

Role Overview

We are looking for a results-driven Marketing Manager / Sr. Executive/Marketing Head with strong hands‑on experience in PPC/Paid Advertising, campaign strategy, performance analysis, SEO, and digital growth marketing. The ideal candidate should be capable of planning, executing, optimizing, and scaling marketing campaigns across multiple channels while contributing to overall business growth strategy.

Key Responsibilities

Paid Advertising & Performance Marketing

• Plan, create, manage, and optimize paid campaigns across:
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Other relevant paid channels
• Monitor campaign performance, budgets, ROAS, CPL, CAC, CTR, and conversions.
• Conduct A/B testing for creatives, landing pages, and ad copies.
• Optimize campaigns for lead generation, conversions, and revenue growth.
• Develop and execute digital marketing strategies aligned with business goals.
• Identify growth opportunities, audience segments, and new acquisition channels.
• Create short-term and long-term marketing roadmaps.
• Analyze competitors, market trends, and consumer behavior.

SEO & Organic Growth

• Manage on‑page and off‑page SEO activities.
• Perform keyword research and competitor analysis.
• Improve website rankings, traffic, and organic lead generation.
• Coordinate with content/design teams for SEO‑friendly content.

Analytics & Reporting

• Analyze campaign data using tools like:
• Google Analytics
• Google Search Console
• Meta Business Suite
• SEMrush/Ahrefs
• Looker Studio or similar tools
• Prepare weekly/monthly performance reports with actionable insights.
• Track KPIs and suggest optimization strategies.

Content & Branding Support

• Coordinate with design/content teams for ad creatives and marketing campaigns.
• Help maintain consistent brand positioning across digital platforms.
• Suggest innovative campaign ideas and marketing experiments.

Automation & AI Tools

• Utilize modern AI tools and automation platforms to improve campaign performance and workflow efficiency.
• Explore AI‑driven marketing techniques for scaling and optimization.

Required Skills & Qualifications

• Strong experience in PPC/Performance Marketing.
• Hands‑on expertise with Google Ads and Meta Ads.
• Good understanding of SEO principles and ranking strategies.
• Ability to analyze campaign data and derive actionable insights.
• Knowledge of lead generation funnels and conversion optimization.
• Strong communication and strategic thinking skills.
• Familiarity with marketing automation and AI tools is a plus.
• Ability to manage multiple campaigns and deadlines efficiently.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Google Ads / Meta Certifications are a plus.
• Experience working with IT, SaaS, startups, or service-based companies preferred.

What We Offer

• Opportunity to work with international clients and reputed brands.
• Growth-focused and innovation-driven environment.
• Exposure to cutting‑edge AI marketing workflows.
• Strong learning and career growth opportunities.