Performance Marketing - Associate

Intent Farm - Performance Marketing Agency; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Benefits offered by this job

Health coverage

Meals at office

Learning & development

Collaborative culture

Autonomy

Team outings

Job summary

Intent Farm - Performance Marketing Agency in Bengaluru is seeking a junior Performance Marketing Associate to support end-to-end digital campaigns on Google and Meta. You will work with data, run experiments, and help the team optimize performance in a fast-paced environment.

The role is ideal for someone early in their marketing career who enjoys numbers, testing hypotheses, and collaborating with a hands-on team to deliver measurable results.

Qualifications

• 6 months to 1 year of performance marketing experience.
• Hands-on exposure to Google Ads & Meta Ads Manager.
• Knowledge of ad metrics and funnel optimization.
• Detail-oriented with strong data analysis.
• Proficiency in Excel/Sheets (v-lookups, pivot tables).

Responsibilities

• Assist in managing performance marketing campaigns across Google and Meta.
• Set up, monitor, and optimize ad campaigns with targeting, budgeting, and bidding.
• Analyze campaign performance and share optimization insights.
• Handle campaign setup, A/B testing, and performance tracking.
• Track KPIs and prepare weekly/monthly reports.
• Support budget planning and forecast with the marketing manager.
• Contribute to strategy discussions with performance insights.
• Stay updated on industry developments and best practices.

Skills

Strong analytical skills

Attention to detail

Excel/Google Sheets proficiency

Understanding of performance metrics

Funnel optimization understanding

Tools

Google Ads

Meta Ads Manager

Job description

The Performance Marketing Associate role focuses on supporting end-to-end execution of digital advertising campaigns across platforms like Google and Meta. This role is ideal for someone early in their performance marketing journey who enjoys working with data, experimenting with campaigns, and contributing to a dynamic, fast-paced marketing environment.

Key Responsibilities

• Assist in managing performance marketing campaigns across multiple channels including Google, Meta.
• Implement and monitor ad campaigns, ensuring correct targeting, budgeting, and bidding.
• Analyze campaign performance and share insights for optimization with the team.
• Take responsibility for campaign setup, A/B testing, and performance tracking.
• Track key KPIs and prepare campaign performance reports (weekly/monthly).
• Support budget planning and performance forecasting with the marketing manager.
• Contribute to strategy discussions by providing performance insights and market trends.
• Keep up with industry developments and integrate best practices into campaigns.

Requirements

• 6 months to 1 year of relevant experience (internship, freelance, or junior role) in performance marketing.
• Hands-on exposure to ad platforms like Google Ads, Meta Ads Manager
• Understanding of performance metrics and funnel optimization.
• Strong analytical skills and attention to detail.
• Intermediate Excel/Google Sheets proficiency (v-lookups, pivot tables, charts).
• Ability to handle multiple campaigns and meet deadlines.
• Contribute to strategy discussions by providing performance insights and market trends.
• Keep up with industry developments and integrate best practices into campaigns.

Benefits

Why should you join us?

• In case you value the opportunity to work on real & challenging Marketing problems
• In case you value high involvement from founders and learning from them
• In case you value having the autonomy to do things your way and not have to worry about experimental failures
• In case you care about working alongside genuine, honest peers who will have your back, no matter what
• In case you value contributing to the organization beyond your call of duty and getting handsomely remunerated for the extra effort
• In case you believe in always learning and want an environment which will invest in your long-term growth
• In case you want to work on the cutting edge of marketing problems using the latest tools and strategies
• In case you are looking for a long-term place where you can grow with the company

Why shouldn't you join us?

• In case you are looking for a product company, we aren’t one
• In case you are looking for a very structured corporate environment where roles are rigid and limited — we operate as a nimble, bootstrapped company
• In case you are looking for the top bracket pay in the industry — we may not be the right fit

Perks :

• Comprehensive health coverage, including medical and accidental insurance
• Complimentary gourmet meals at the office with daily breakfast, lunch, and evening snacks
• Continuous learning & development with sponsored courses, certifications and weekly training program
• A collaborative, high-energy team culture that values creativity and innovation
• High ownership, autonomy, and the freedom to bring your ideas to life
• Team outings, offsites, and engaging workplace experiences

Working Days:

Monday to Friday (Onsite) + Saturday Half Day (WFH)

Location:

Bommanahalli, Bangalore.