Performance Marketing Specialist - E-Commerce

7sailors.in; Meerut; On-site; INR 600,000 - 1,200,000; Full time

Job summary

7Sailors in Meerut is seeking a Performance Marketing Specialist with 2–5 years of hands-on e‑commerce sales experience. You will manage large monthly ad budgets, optimise Google Shopping and Meta campaigns, and drive online sales across Shopify or WooCommerce stores.

The role requires strong expertise in Google Ads, Shopping Ads, and PMax, plus ROAS tracking and analytics using GA4, GTM, and Meta Pixel. On-site work from Meerut, Monday to Saturday, is expected.

Qualifications

• Minimum 2 years of hands-on e-commerce product sales experience.
• Experience managing ₹5 lakh+ monthly ad budgets.
• Practical experience with Shopify or WooCommerce.
• Strong expertise in Google Ads, Shopping Ads, PMax, and Meta Ads.
• Proven ability to demonstrate actual sales revenue, ad spend, and ROAS.
• Knowledge of Meta Pixel, CAPI, GA4, and GTM.
• Willingness to work on-site in Meerut, Monday to Saturday.

Responsibilities

• Drive online product sales through performance marketing campaigns.
• Manage monthly advertising budgets of ₹5 lakh or more.
• Plan and optimise Google Shopping Ads, Performance Max (PMax), and Google Merchant Center campaigns.
• Run Facebook and Instagram conversion campaigns.
• Manage Meta Catalogue Ads, Dynamic Product Ads, and catalogue integration.
• Execute Google and Meta remarketing campaigns.
• Track sales revenue, ad spend, ROAS, and campaign performance.
• Monitor tracking and analytics using Meta Pixel, CAPI, GA4, and GTM.
• Manage and optimise Shopify / WooCommerce stores for campaign performance.

Skills

E-commerce sales

Google Ads

Shopping Ads

Performance Max

Meta Ads

ROAS tracking

GA4

Tools

Shopify

WooCommerce

Job description

We Are Looking For | Performance Marketing Specialist | E-Commerce

Position: Performance Marketing Specialist

Experience: 2–5 Years

Working Days: Monday to Saturday

Work Mode: On-site

Key Responsibilities

• Drive online product sales through performance marketing campaigns.
• Manage monthly advertising budgets of ₹5 lakh or more.
• Plan and optimise Google Shopping Ads, Performance Max (PMax), and Google Merchant Center campaigns.
• Run Facebook and Instagram conversion campaigns.
• Manage Meta Catalogue Ads, Dynamic Product Ads, and catalogue integration.
• Execute Google and Meta remarketing campaigns.
• Track sales revenue, ad spend, ROAS, and campaign performance.
• Monitor tracking and analytics using Meta Pixel, CAPI, GA4, and Google Tag Manager.
• Manage and optimise Shopify / WooCommerce stores for campaign performance.

Mandatory Requirements

• Minimum 2 years of hands‑on e‑commerce product sales experience.
• Experience managing ₹5 lakh+ monthly ad budgets.
• Practical experience with Shopify or WooCommerce.
• Strong expertise in Google Ads, Shopping Ads, PMax, and Meta Ads.
• Proven ability to demonstrate actual sales revenue, ad spend, and ROAS.
• Knowledge of Meta Pixel, CAPI, GA4, and GTM.
• Willingness to work on‑site in Meerut, Monday to Saturday.

Important: Candidates with only lead‑generation or social media management experience will not be considered. Proven e‑commerce sales performance is mandatory.

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