Performance Marketing Specialist-Ecommerce

Keka Technologies Private Limited; Nashik District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

ESP Engineered is looking for a Performance Marketing Specialist specializing in ecommerce to optimize PPC campaigns across Meta and Google. The role focuses on driving revenue growth through data-driven strategies and requires 3+ years of experience in managing ecommerce PPC campaigns. Candidates should be proficient in analyzing performance metrics and continuous optimization of campaigns. This is an onsite role located in Nashik, Maharashtra, offering a full-time position.

Qualifications

• 3+ years PPC experience (Google Ads + Meta Ads) with ecommerce campaign ownership.
• Hands-on PPC expertise with eagerness for algorithm shifts.
• Experience in contributing to 0→1 growth and 1→10 scaling.

Responsibilities

• Build/manage campaigns on Google Ads and Meta with daily optimizations.
• Run testing plans for ad copy and creatives; collaborate for fast iterations.
• Track and report on key metrics like ROAS, CPA, CTR, and CVR.

Skills

PPC expertise in Meta + Google

Ecommerce campaign management

Strong analytical mindset

Cross-functional collaboration

Tools

Ads Editor

Merchant Center

SEMrush

Job description

Performance Marketing Specialist-Ecommerce

3-6

Nashik

Full-Time

About the job

• Experience: 3+ years
• Location: Onsite (Nashik)
• Department: Performance Marketing / PPC
• Execute and optimize PPC campaigns for ecommerce brands across Meta + Google.
• Support 0→1 launches and 1→10 scaling by improving ROAS and revenue consistently (~20%–50% QoQ where feasible).
• Stay ahead of Meta/Google algorithm changes and translate platform updates into real optimizations.

Key responsibilities

• Build/manage campaigns on Google Ads (Search, Shopping, Performance Max) and Meta (Conversions/ASC) with daily optimizations.
• Run testing plans for ad copy/creatives/landing pages; collaborate with design/content to ship iterations fast.
• Track and report on ROAS, revenue, CPA, CTR, CVR, AOV; provide clear insights + next steps weekly.
• Budget pacing + optimization levers (bidding strategies, placements, exclusions, negatives, feed rules).
• Measurement hygiene: Pixel/CAPI, events prioritization, UTMs, GA4; basic GTM coordination.
• Keep up with industry trends and platform changes; share learnings.

Must-have experience & skills (non-negotiables)

• Hands-on PPC expertise in Meta + Google and eagerness to go deep on algorithm shifts.
• In-depth ecommerce experience (has handled ecommerce campaigns and can show outcomes).
• Experience contributing to 0→1 growth and/or 1→10 scaling (revenue + ROAS).
• Strong analytical mindset; executes data-driven optimizations.

Requirements

• 3+ years PPC experience (Google Ads + Meta Ads) with ecommerce campaign ownership.
• Tools: Ads Editor, Merchant Center, keyword research tools (e.g., SEMrush); basic feed troubleshooting.
• Strong communication and cross-functional collaboration.

Good-to-have

• TikTok Ads (good to have).
• Lead gen exposure is fine, but ecommerce performance is the priority.
• Shopify + product feed tools experience (feed rules, supplemental feeds).