Performance Marketing Specialist

GATETOUCH; Vadodara; On-site; INR 558,000 - 670,000; Full time

Job summary

GATETOUCH in Vadodara is seeking a Performance Marketing Specialist to lead paid campaigns across Google, Meta, and other platforms. You will generate quality leads, optimize ROI, and manage budgets while analyzing data to drive decisions.

Experience with analytics tools and a proactive, test-and-learn mindset will help you succeed in this on-site, full-time role in Vadodara.

Qualifications

• 2+ years of experience in Performance Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of lead generation and conversion optimization.
• Ability to analyze data and make informed marketing decisions.
• Experience with tools such as Google Analytics, Tag Manager, Search Console, and Meta Business Suite.

Responsibilities

• Plan, manage, and optimize campaigns across Google Ads, Facebook & Instagram, LinkedIn, TikTok, YouTube and other platforms.
• Generate quality leads and improve campaign performance.
• Manage advertising budgets and maximize ROI.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize landing pages and conversion funnels.
• Monitor campaign performance and continuously improve results.

Skills

Performance Marketing

Google Ads

Meta Ads

Lead generation

Conversion optimization

Data analysis

Tools

Google Analytics

Tag Manager

Search Console

Meta Business Suite

Job description

Job Overview

Location: Vadodara, Gujarat (On-Site Only)

Job Type: Full-Time

Experience: 1–2 Years (50-60K)

We are looking for an experienced Performance Marketing Specialist to join our growing team in Vadodara.

If you enjoy running successful ad campaigns, generating quality leads, improving ROI, and staying on top of the latest digital marketing trends, we’d love to hear from you.

Paid Marketing (Primary Focus)

• Plan, manage, and optimize campaigns across:
  • Google Ads
  • Facebook & Instagram Ads
  • LinkedIn Ads
  • TikTok Ads
  • YouTube Ads
  • Other emerging advertising platforms
• Generate quality leads and improve campaign performance.
• Manage advertising budgets and maximize return on investment (ROI).
• Conduct keyword research, audience targeting, and competitor analysis.
• Create and optimize landing pages and conversion funnels.
• Monitor campaign performance and continuously improve results.

Organic Marketing (Bonus Skill)

While this role is mainly focused on paid marketing, experience with organic growth strategies will be a big advantage:

• Social media content planning and growth
• LinkedIn branding and engagement
• SEO and content marketing
• Community building and audience engagement

What We’re Looking For

• 2+ years of experience in Performance Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of lead generation and conversion optimization.
• Ability to analyze data and make informed marketing decisions.
• Experience with tools such as Google Analytics, Tag Manager, Search Console, and Meta Business Suite.
• A proactive attitude and willingness to test new ideas.

Bonus Points If You Have Experience In

• SaaS or Technology Marketing
• AI Products and Services
• Mobile App Marketing
• SEO, GEO, and AEO
• Marketing Automation

Why Join Us?

• Work on exciting AI, SaaS, Web, and Mobile App projects.
• Opportunity to experiment with new marketing channels and strategies.
• Collaborative and growth-focused environment.
• Direct impact on business growth and lead generation.

We’re looking for someone who can take ownership of campaigns, think creatively, and deliver measurable results. If that sounds like you, we’d love to connect.

Job Category

Marketing & Branding Performance Marketing Specialist

Job Type

Full Time

Job Location

Vadodara