Performance Marketing Manager

Social Sherpa; Ahmedabad District; Hybrid; INR 1,200,000 - 2,100,000; Full time

Benefits offered by this job

Wide industry exposure

Collaborative culture

Professional growth opportunities

Job summary

Social Sherpa is seeking a Performance Marketing Manager to own performance marketing across our client portfolio, from strategy and campaign planning to execution, optimization, reporting, and growth. This role goes beyond managing ad accounts and requires driving measurable business outcomes while managing budgets and collaborating with creative teams.

The successful candidate will translate insights into better campaigns, stay ahead of platform changes, and build strong client relationships

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of practical experience in performance marketing.
• Strong hands‑on experience with Google Ads and Meta Ads Manager.

Responsibilities

• Develop and lead performance marketing strategies across Google Ads and Meta Ads for multiple clients and industries.
• Own campaign planning, account structure, budget allocation, execution, optimization, and scaling.
• Manage and optimize campaigns across Google Search, Display, YouTube, Performance Max, Meta, and other relevant paid channels.
• Own the full performance funnel from audience research and acquisition strategy to conversion and remarketing.
• Set and manage campaign budgets, ensuring efficient budget pacing, allocation, and ROI.
• Establish campaign objectives, performance benchmarks, testing frameworks, and growth targets.
• Analyze campaign data to identify opportunities, bottlenecks, and areas for improvement.
• Lead A/B testing across audiences, creatives, messaging, landing pages, offers, and campaign structures.
• Work closely with the creative team to develop ad concepts, hooks, messaging, formats, and creative testing strategies based on performance insights.
• Ensure proper implementation of tracking, pixels, conversion events, GTM, GA4, CAPI, and attribution.
• Monitor key performance metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, conversion rate, and revenue.
• Build and present performance reports with clear insights, business context, and actionable next steps.
• Act as the primary performance marketing point of contact for clients and confidently communicate strategy, performance, challenges, and recommendations.
• Identify opportunities to increase client growth through new platforms, audiences, campaign types, creative approaches, and funnel strategies.
• Stay updated with changes in Google, Meta, LinkedIn, and other advertising platforms.
• Guide, mentor, and review the work of performance marketing executives and team members.
• Build and improve internal processes, campaign SOPs, reporting systems, and performance marketing frameworks.

Skills

Performance marketing

Google Ads

Meta Ads

Campaign optimization

Analytical skills

Education

Bachelor's degree in Marketing/Advertising

Tools

GA4

GTM

Meta Pixel

CAPI

Job description

Job Description

Position Title

Performance Marketing Manager

Location

Ahmedabad (in-office) or Remote

Joining

Immediate

Social Sherpa is a full-service creative and growth agency based in Ahmedabad, working with 150+ clients globally across social media, branding, websites, production, SEO, and PR.

Role Overview

Social Sherpa is looking for a Performance Marketing Manager who can take ownership of performance marketing across our client portfolio from strategy and campaign planning to execution, optimization, reporting, and growth. This role goes beyond managing ad accounts. You will be responsible for driving measurable business outcomes, managing budgets, developing performance strategies, guiding the performance team, working closely with creative teams, and building strong client relationships. The ideal candidate understands both the numbers and the creative someone who can identify what is working, understand why it is working, and translate those insights into better campaigns and better creative.

What you'll do

• Develop and lead performance marketing strategies across Google Ads and Meta Ads for multiple clients and industries.
• Own campaign planning, account structure, budget allocation, execution, optimization, and scaling.
• Manage and optimize campaigns across Google Search, Display, YouTube, Performance Max, Meta, and other relevant paid channels.
• Own the full performance funnel from audience research and acquisition strategy to conversion and remarketing.
• Set and manage campaign budgets, ensuring efficient budget pacing, allocation, and ROI.
• Establish campaign objectives, performance benchmarks, testing frameworks, and growth targets.
• Analyze campaign data to identify opportunities, bottlenecks, and areas for improvement.
• Lead A/B testing across audiences, creatives, messaging, landing pages, offers, and campaign structures.
• Work closely with the creative team to develop ad concepts, hooks, messaging, formats, and creative testing strategies based on performance insights.
• Ensure proper implementation of tracking, pixels, conversion events, GTM, GA4, CAPI, and attribution.
• Monitor key performance metrics including CTR, CPC, CPM, CPL, CPA, CAC, ROAS, conversion rate, and revenue.
• Build and present performance reports with clear insights, business context, and actionable next steps.
• Act as the primary performance marketing point of contact for clients and confidently communicate strategy, performance, challenges, and recommendations.
• Identify opportunities to increase client growth through new platforms, audiences, campaign types, creative approaches, and funnel strategies.
• Stay updated with changes in Google, Meta, LinkedIn, and other advertising platforms.
• Guide, mentor, and review the work of performance marketing executives and team members.
• Build and improve internal processes, campaign SOPs, reporting systems, and performance marketing frameworks.

What you bring

• 3+ years of hands-on performance marketing experience, preferably in an agency.
• Strong expertise in Google Ads and Meta Ads with experience managing multiple client accounts and budgets.
• Experience across both B2B lead generation and D2C/e-commerce campaigns.
• Strong understanding of campaign structure, bidding, targeting, funnels, attribution, and optimization.
• Ability to connect campaign metrics with actual business outcomes.
• Strong creative understanding and the ability to translate performance insights into effective creative briefs.
• Working knowledge of GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
• Strong analytical, communication, presentation, and client management skills.
• Experience managing or mentoring junior performance marketers.

Key Performance Indicators (KPIs)

• ROAS / ROI: Drive profitable returns and improve campaign efficiency.
• CPA / CPL / CAC: Acquire customers and qualified leads efficiently.
• Conversion Rate: Continuously improve funnel and campaign performance.
• CTR / CPC / CPM: Improve ad relevance, creative performance, and traffic efficiency.
• Revenue & Lead Growth: Scale campaigns and contribute to measurable client growth.
• Budget Efficiency: Effectively manage and allocate client advertising budgets.
• Client Growth: Identify opportunities to improve performance and expand account potential.
• Team Performance: Maintain quality, efficiency, and consistency across campaign execution.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 3+ years of practical experience in performance marketing.
• Strong hands‑on experience with Google Ads and Meta Ads Manager.
• Experience managing multiple paid media accounts, preferably in an agency environment.
• Worked across both lead-gen (B2B) and e-commerce (D2C) clients.
• Experience with LinkedIn Ads or other paid platforms is a plus.
• Creative mindset with excellent communication and presentation skills.
• Experience with LinkedIn Ads, Google Tag Manager, or programmatic platforms.

What We Offer

• Exposure to a wide range of industries and campaign objectives.
• Collaborative and supportive team culture.
• Opportunities for professional growth and skill enhancement.