Performance Marketing Specialist

Midinnings; Udaipur; In loco; INR 450.000 - 700.000; Tempo pieno

Descrizione del lavoro

Midinnings in Udaipur, Rajasthan, is seeking a Performance Marketer to plan, execute, and manage paid advertising campaigns across Meta Ads and Google Ads. The role focuses on lead generation, conversions, traffic, and brand growth, with a strong emphasis on analytics and tracking.

The ideal candidate has 2–4 years of hands-on performance marketing experience, deep knowledge of Meta Ads Manager and Google Ads, and proficiency in GA4 and GTM.

Competenze

• 2–4 years of hands-on experience in performance marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Good understanding of lead generation and conversion campaigns.
• Experience with Google Analytics 4, Google Tag Manager and tracking tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple advertising accounts and budgets.
• Understanding of landing page optimisation and conversion funnels.
• Good communication and reporting skills.

Mansioni

• Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop performance marketing strategies focused on lead generation, conversions, traffic and brand growth.
• Manage advertising budgets and optimise campaigns to achieve better ROI and ROAS.
• Monitor and analyse campaign performance using metrics such as CPL, CPA, CPC, CTR, CPM and conversion rates.
• Conduct audience research, competitor analysis and keyword research.
• Create and implement A/B testing strategies for ad creatives, copies, audiences and landing pages.
• Coordinate with the creative and content teams to develop high-performing ad creatives and video campaigns.
• Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
• Prepare regular campaign performance reports with actionable insights.
• Identify opportunities to improve campaign efficiency, lead quality and overall marketing performance.
• Manage multiple client accounts and ensure timely execution of campaigns.

Conoscenze

Performance marketing

Meta Ads Manager

Google Ads

Lead generation

Conversion campaigns

Analytics

Budget management

Strumenti

GA4

Google Tag Manager

Descrizione del lavoro

• Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop performance marketing strategies focused on lead generation, conversions, traffic and brand growth.
• Manage advertising budgets and optimise campaigns to achieve better ROI and ROAS.
• Monitor and analyse campaign performance using metrics such as CPL, CPA, CPC, CTR, CPM and conversion rates.
• Conduct audience research, competitor analysis and keyword research.
• Create and implement A/B testing strategies for ad creatives, copies, audiences and landing pages.
• Coordinate with the creative and content teams to develop high-performing ad creatives and video campaigns.
• Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
• Prepare regular campaign performance reports with actionable insights.
• Identify opportunities to improve campaign efficiency, lead quality and overall marketing performance.
• Manage multiple client accounts and ensure timely execution of campaigns.

Job Description – Performance Marketer

Company: Midinnings

Location: Udaipur, Rajasthan

Job Type: Full-Time | On-Site

Experience: 2–4 Years

Key Responsibilities

• Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Develop performance marketing strategies focused on lead generation, conversions, traffic and brand growth.
• Manage advertising budgets and optimise campaigns to achieve better ROI and ROAS.
• Monitor and analyse campaign performance using metrics such as CPL, CPA, CPC, CTR, CPM and conversion rates.
• Conduct audience research, competitor analysis and keyword research.
• Create and implement A/B testing strategies for ad creatives, copies, audiences and landing pages.
• Coordinate with the creative and content teams to develop high-performing ad creatives and video campaigns.
• Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
• Prepare regular campaign performance reports with actionable insights.
• Identify opportunities to improve campaign efficiency, lead quality and overall marketing performance.
• Manage multiple client accounts and ensure timely execution of campaigns.

Required Skills & Qualifications

• 2–4 years of hands-on experience in performance marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Good understanding of lead generation and conversion campaigns.
• Experience with Google Analytics 4, Google Tag Manager and tracking tools.
• Strong analytical and problem-solving skills.
• Ability to manage multiple advertising accounts and budgets.
• Understanding of landing page optimisation and conversion funnels.
• Good communication and reporting skills.

Preferred Experience

• Experience working in a digital marketing agency.
• Experience handling hospitality, real estate, lifestyle, retail or service-based brands.
• Knowledge of remarketing, custom audiences and conversion optimisation.
• Meta Blueprint or Google Ads certifications will be an added advantage.