Performance Marketing Specialist

WeIngenious Technocrats LLP; Surat; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Paid time off

Leave encashment

Learning and career development-opps

Performance-based incentives

Job summary

Weingenious Technocrats LLP is seeking a skilled Performance Marketer in Surat to drive paid advertising campaigns on Google and Meta platforms. You will manage budgets, optimize bids, conduct research, and improve lead quality and conversions.

Candidate should have 1-3 years of hands-on PPC/ads experience, proficiency in GA/Tag Manager/Meta Business Suite, and strong analytical skills to report performance and iterate on strategies.

Qualifications

• 1-3 years of experience in Performance Marketing, PPC, Google Ads, and Meta Ads.
• Hands-on experience in running paid advertising campaigns.
• Experience in lead generation and conversion-focused campaigns.
• Knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.
• Understanding of audience targeting, campaign optimization, bidding strategies, and A/B testing.
• Strong analytical, communication, and problem-solving skills.

Responsibilities

• Create, manage, and optimize Google Ads campaigns, including Search, Display, and Performance Max.
• Plan and execute Meta Ads campaigns across Facebook and Instagram.
• Manage audience targeting, campaign budgets, and bidding strategies.
• Monitor campaign performance to improve ROI, conversions, and lead quality.
• Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel.
• Analyze campaign data and prepare performance reports.
• Conduct A/B testing to improve campaign performance.
• Collaborate with content and design teams to enhance advertising creatives.

Skills

Performance Marketing

Google Ads

Meta Ads

Lead generation

Campaign optimization

A/B testing

Audience targeting

Analytics & reporting

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Job description

About Weingenious Technocrats LLP

This is a full-time, work-from-office position based in Surat, Gujarat.

Candidates willing to relocate to Surat can apply. Freelancers, part-time candidates, and remote job seekers are requested not to apply.

Candidates with only SEO experience will not be considered.

Practical, hands-on experience with both Google Ads and Meta Ads is mandatory.

Weingenious Technocrats LLP is a fast-growing digital studio specializing in website development, custom software solutions, and SaaS products. We help businesses grow through innovative digital solutions and technology services.

We are looking for a skilled and result-oriented Performance Marketer with hands-on experience in Google Ads and Meta Ads. The ideal candidate should have practical experience in managing paid advertising campaigns, generating quality leads, improving conversions, and driving business growth.

Create, manage, and optimize Google Ads campaigns, including Search, Display, and Performance Max.

Plan and execute Meta Ads campaigns across Facebook and Instagram.

Manage audience targeting, campaign budgets, and bidding strategies.

Monitor campaign performance to improve ROI, conversions, and lead quality.

Conduct keyword research, competitor analysis, and audience research.

Create and test ad copies, creatives, and campaign strategies.

Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Google Ads conversion tracking, and Meta Pixel. Analyze campaign data and prepare performance reports.

Conduct A/B testing to improve campaign performance.

Collaborate with content and design teams to enhance advertising creatives.

1-3 years of experience in Performance Marketing, PPC, Google Ads, and Meta Ads.

Hands-on experience in running paid advertising campaigns.

Experience in lead generation and conversion-focused campaigns.

Knowledge of Google Analytics, Google Tag Manager, and Meta Business Suite.

Understanding of audience targeting, campaign optimization, bidding strategies, and A/B testing.

Strong analytical, communication, and problem-solving skills.

Gain exposure to different industries and digital growth strategies.

Enjoy career growth and learning opportunities.

Earn performance-based incentives.

Work in a supportive and collaborative environment.

Competitive salary based on experience and interview performance.

Performance-based incentives.

Paid time off.

Leave encashment.

Learning and career development opportunities.