Performance Marketer - Surat - 30k - 35k

Viewise Consultancy; Surat; On-site; INR 335,000 - 391,000; Full time

Job summary

Viewise Consultancy is seeking a Performance Marketing Executive/Specialist in Surat to plan, execute, and optimize digital campaigns. The role focuses on lead generation, conversions, and driving ROI using Google Ads and Meta Ads while leveraging analytics tools.

You will collaborate with content and design teams to improve ad performance and achieve target KPIs, reporting on progress and adjusting strategies accordingly.

Qualifications

• Hands-on performance marketing experience with digital ads.
• Experience in leading generation and conversion campaigns.
• Strong analytical ability and data interpretation.

Responsibilities

• Plan and execute performance marketing campaigns across Google Ads and Meta Ads and other platforms.
• Create and manage campaigns focused on Lead Generation, Conversions, Website Traffic, ROI.
• Conduct audience research, targeting, segmentation, and competitor analysis.
• Perform keyword research and manage Google Search campaigns.
• Monitor campaign performance and optimize CPC, CPL, CTR, CPA, ROAS, and conversions.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and strategies.
• Manage daily budgets and optimize advertising spend.
• Analyze campaign data using Google Analytics, GA4, and reporting tools.
• Generate weekly/monthly performance reports with insights.
• Coordinate with content, design, social media, and sales teams to improve results.

Skills

Google Ads

Meta Ads

Lead Generation

Campaign optimization

Audience targeting

Performance analytics

Keyword research

CPC/CPL/ROAS

A/B testing

Reporting & data interpretation

Communication skills

Target-driven environment

Education

Any Graduate / Bachelors Degree

Tools

Google Analytics/GA4

Google Tag Manager

Meta Ads Manager

Google Ads Manager

Job description

PERFORMANCE MARKETING EXECUTIVE / SPECIALIST

Job Overview

We are looking for a Performance Marketing professional who can plan, execute, optimize, and scale digital advertising campaigns to generate quality leads, conversions, and business growth. The ideal candidate should have hands‑on experience with Meta Ads, Google Ads, campaign optimization, audience targeting, and performance analytics.

Job Details

• Position: Performance Marketing Executive / Specialist
• Experience: 24 Years
• Qualification: Any Graduate / Bachelors Degree
• Salary: 30,000 – 35,000 per month
• Employment Type: Full-Time
• Department: Digital Marketing / Marketing

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
• Create and manage campaigns focused on Lead Generation, Conversions, Website Traffic, and ROI.
• Conduct audience research, targeting, segmentation, and competitor analysis.
• Perform keyword research and manage Google Search campaigns.
• Monitor campaign performance and optimize CPC, CPL, CTR, CPA, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Manage daily campaign budgets and ensure effective utilization of advertising spend.
• Analyze campaign data through Google Analytics, Google Ads Manager, Meta Ads Manager, and reporting tools.
• Generate weekly/monthly performance reports with actionable insights.
• Coordinate with the content, graphic design, social media, and sales teams to improve campaign performance.
• Identify new opportunities to increase qualified leads and improve overall marketing ROI.
• Stay updated with the latest digital advertising trends, platform updates, and performance marketing strategies.

Required Skills

• Hands-on experience with Google Ads & Meta Ads.
• Strong knowledge of Lead Generation & Conversion Campaigns.
• Good understanding of Google Analytics / GA4.
• Knowledge of Google Tag Manager, conversion tracking, and remarketing.
• Strong analytical and data interpretation skills.
• Knowledge of SEO, landing pages, funnels, and digital marketing metrics is an advantage.
• Ability to analyze campaign data and make data-driven decisions.
• Strong communication and reporting skills.
• Ability to work in a target-driven environment.

Ideal Candidate

A result-oriented professional who can manage advertising campaigns independently, optimize budgets, generate quality leads, analyze performance, and continuously improve ROI.