PPC Specialist

WeIngenious Technocrats LLP; Surat; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Weingenious Technocrats LLP in Surat seeks a Performance Marketing Specialist to plan, execute, and optimize Google Ads and Meta Ads campaigns focused on lead generation and ROI growth.

2–4 years of hands-on experience in PPC and performance marketing is required. This on-site role offers growth opportunities and collaboration with creative and analytics teams.

Qualifications

• 2–4 years of hands‑on experience in Performance Marketing / PPC.
• Strong experience managing live Google Ads & Meta Ads campaigns.
• Good analytical and problem-solving skills.

Responsibilities

• Manage and optimize Google Ads (Search, Display, Performance Max) campaigns.
• Create and manage Meta Ads (Facebook & Instagram) campaigns.
• Monitor campaign performance and improve ROAS, CTR, CPC, CPL, and conversions.
• Perform keyword research, audience targeting, A/B testing, and campaign optimization.
• Setup and analyze GA4, Google Tag Manager (GTM), Meta Pixel & Conversion Tracking.
• Manage advertising budgets and provide performance reports.
• Collaborate with creative teams for ad creatives and landing page improvements.

Skills

Google Ads

Meta Ads

PPC / Paid Media Campaign Management

Performance Marketing

Keyword Research

Audience Targeting

Remarketing & Retargeting

Lead Generation Campaigns

ROAS & ROI Optimization

Conversion Tracking

Tools

GA4

Google Tag Manager (GTM)

Job description

Performance Marketing Specialist (Google & Meta Ads)

About Weingenious Technocrats LLP

Weingenious Technocrats LLP is a digital technology company based in Surat, specializing in Website Development, Custom Software Solutions, SaaS Products, and Digital Marketing services. We help businesses grow through innovative technology and data-driven strategies.

Role Overview

We are looking for a Performance Marketing Specialist with hands‑on experience in Google Ads and Meta Ads to plan, execute, and optimize paid campaigns focused on lead generation, conversions, and ROI growth.

Location: Surat (On-site)

Experience: 2–4 Years

Job Type: Full-Time

Key Responsibilities

• Manage and optimize Google Ads (Search, Display, Performance Max) campaigns.
• Create and manage Meta Ads (Facebook & Instagram) campaigns.
• Monitor campaign performance and improve ROAS, CTR, CPC, CPL, and conversions.
• Perform keyword research, audience targeting, A/B testing, and campaign optimization.
• Setup and analyze GA4, Google Tag Manager (GTM), Meta Pixel & Conversion Tracking.
• Manage advertising budgets and provide performance reports.
• Collaborate with creative teams for ad creatives and landing page improvements.

Required Skills

• Google Ads & Meta Ads
• PPC / Paid Media Campaign Management
• Performance Marketing
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Tracking
• Keyword Research
• Audience Targeting
• Remarketing & Retargeting
• Lead Generation Campaigns
• ROAS & ROI Optimization

Eligibility

• 2–4 years of hands‑on experience in Performance Marketing / PPC.
• Strong experience managing live Google Ads & Meta Ads campaigns.
• Good analytical and problem-solving skills.

Note: Please apply only if you have practical experience in Google Ads and Meta Ads campaign management.

SEO-only, Social Media Management, Content Marketing, and Fresher profiles will not be considered.

Keywords: Performance Marketing, PPC, Paid Media, Google Ads, Meta Ads, Facebook Ads, SEM, GA4, GTM, Conversion Tracking, ROAS, Lead Generation, Digital Advertising