Performance Marketing Specialist

Burckhardt Compression AG; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Burckhardt Compression AG is seeking a Marketing professional to drive global paid social media, lead generation campaigns, and ABM initiatives from Pune.

You will optimize LinkedIn campaigns, collaborate with product marketing and sales, implement A/B tests, manage marketing automation platforms, and generate data-driven insights to boost conversions.

A background in B2B tech marketing, strong English communication, and experience with CRM tools and analytics is essential.

Qualifications

• 3-5 years of experience in performance marketing and marketing automation.
• Experience managing paid social campaigns, especially LinkedIn Campaign Manager.
• Strong understanding of B2B funnels, lead generation and conversion optimization.
• Experience with CRM systems and marketing automation platforms is a plus.
• Proficiency with analytics tools (GA, Looker Studio, Power BI) and data-driven decision making.

Responsibilities

• Manage global paid social media activities with a strong focus on LinkedIn advertising.
• Create and optimize lead generation campaigns including sponsored content, lead forms, retargeting, and ABM campaigns.
• Collaborate with product marketing and sales to develop campaign messaging and value propositions; run A/B testing to improve performance and conversions.
• Manage marketing automation platforms (e.g., MS Dynamics, CleverReach, HubSpot) and execute email campaigns.
• Ensure lead scoring, segmentation, data quality, and CRM integration; monitor funnel performance and implement improvements.
• Create dashboards and presentations to support business decisions and track key metrics.

Skills

Performance marketing

Lead generation

Campaign optimization

B2B marketing funnels

CRM integration

Analytics

Tools

LinkedIn Campaign Manager

Power BI

Looker Studio

Google Analytics

MS Dynamics 365

Canva

Job description

Role & responsibilities

Paid Social Media & Lead Generation

• Manage global paid social media activities with a strong focus on LinkedIn advertising
• Create and optimize lead generation campaigns including sponsored content, lead forms, retargeting, and account-based marketing (ABM) activities
• Collaborate with product marketing and sales teams to develop campaign messaging and value propositions
  • Implement A/B testing strategies to improve campaign effectiveness and conversion rates

Marketing Automation

• Manage and optimize marketing automation platforms (e.g., MS Dynamics, CleverReach, HubSpot, or similar).
• Create and execute email marketing campaigns
• Ensure proper lead scoring, segmentation, data quality, and CRM integration
• Monitor lead funnel performance and recommend improvements to increase conversion rates

Analytics and Reporting

• Analyze campaign performance data
• Create dashboards and presentations to support business decision-making
• Track and report key digital marketing metrics
• Provide actionable insights and recommendations based on performance analysis.

Project Management

• Manage performance marketing projects from planning through execution and reporting using standard tools
• Coordinate with global stakeholders to ensure alignment of campaign objectives and deliverables
  • Keep stakeholders informed on campaign performance, project status, and optimization opportunities

Preferred candidate profile

Experience: 3 to 5 years

• 3-5 years of experience in performance marketing, and marketing automation roles
• Proven hands-on experience managing paid social media campaigns, particularly LinkedIn Campaign Manager
• Strong understanding of B2B marketing funnels, lead generation, and conversion optimization
• Experience working with CRM systems and marketing automation platforms is a plus
• Strong analytical skills with experience using tools such as Google Analytics, Looker Studio, Power BI, or similar platforms
• Experience managing campaign budgets and optimizing performance against defined KPIs
• Experience within a B2B industrial or technology-driven environment is preferred
• Proven experience executing global digital marketing campaigns across multiple markets and regions

Language: (+required level):

• Excellent written and verbal communication skills in English

IT skills:

• LinkedIn Campaign Manager
• Microsoft 365 applications, Project Management tools
• Canva
• CRM platform (preferably MS Dynamics 365)

Social skills

• Coordination skills
• Empathy
• Availability and flexibility
• Ability to communicate and share information effectively