Performance marketing Specialist

IMS nHance; Ahmedabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A digital marketing agency in Ahmedabad is seeking a Digital Marketing Specialist to manage and scale paid media campaigns. The ideal candidate should have over 3.5 years of experience in performance marketing and be proficient in Google Ads and analytics. Responsibilities include campaign setup, execution, optimization, and reporting, focusing on driving leads and improving cost efficiency. The role demands strong analytical skills, good communication, and the ability to work collaboratively across teams.

Qualifications

• 3.5+ years of experience in performance marketing / paid media.
• Experience with Google Ads, Microsoft/Bing Ads, Meta Ads Manager, LinkedIn Ads; preferred TikTok Ads.
• Strong analytical and data interpretation skills.

Responsibilities

• Set up and launch paid campaigns across multiple platforms.
• Monitor and optimize campaign performance metrics.
• Work extensively with Google Analytics for conversion tracking.

Skills

Performance marketing

Google Ads

Analytics

Data interpretation

Client communication

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Looker Studio

Canva

Job description

Job Title: Digital Marketing Specialist.

Division: IMS nHance (https://imsnhance.com/)

Shift Timing: Flexible (UK/USA/APAC)

IMS nHance is seeking a performance-driven Digital Marketing Executive to manage and scale paid media campaigns across multiple platforms. This role involves end-to-end campaign setup, execution, optimization, and reporting, with a strong focus on driving qualified leads and improving cost efficiency.

The ideal candidate should be highly analytical, creative, and comfortable handling client communication while managing the full funnel from campaign setup to lead nurturing (MQL to SQL).

Key Responsibilities

Campaign Setup & Execution

• Set up and launch end-to-end paid campaigns across platforms: Google Ads (Search, Display, YouTube), Microsoft/Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads.
• Implement proper account structures, audience segmentation, conversion tracking, and pixel setup.
• Configure campaign objectives, bidding strategies, and budget allocation.

Paid Media Management & Optimization

• Monitor and optimize campaigns to improve performance metrics such as CTR, CPC, CPA, ROAS.
• Continuously test and scale campaigns through A/B testing (creatives, copies, landing pages, targeting).
• Optimize funnels to improve lead quality and reduce acquisition costs.

Analytics, Tracking & Reporting

• Work extensively with Google Analytics for traffic analysis, user behavior, and conversion tracking.
• Build and maintain dashboards using Looker Studio for real-time performance reporting.
• Track and analyze MQL and SQL performance, identifying gaps and opportunities.
• Generate weekly/monthly reports with actionable insights.

Creative & Copy Development

• Write high-converting ad copies tailored for each platform.
• Collaborate on creatives (images, videos, hooks) to improve engagement and conversions.
• Suggest improvements for landing pages to increase conversion rates.

Lead Management & Funnel Optimization

• Understand and manage the complete marketing funnel from lead generation to conversion.
• Work closely with sales/admissions teams to improve MQL to SQL conversion rates.
• Support lead nurturing strategies through retargeting and funnel optimization.
• Join client calls to present campaign performance, insights, and strategies.
• Translate data into actionable recommendations for stakeholders.
• Ensure campaigns align with overall business and marketing goals.

Market Research & Continuous Learning

• Stay updated with platform updates, new ad formats, and industry trends.
• Conduct competitor analysis and identify opportunities for growth.

Required Qualifications

• 3.5+ years of experience in performance marketing / paid media.
• Experience with Google Ads, Microsoft/Bing Ads, Meta Ads Manager, LinkedIn Ads; preferred TikTok Ads.
• Strong working knowledge of Google Analytics and Looker Studio.
• Experience in Canva, campaign setup, conversion tracking, and attribution models.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns and budgets efficiently.
• Good communication skills and experience handling client interactions.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Google Ads Certification and/or Microsoft Ads Certification.
• Experience in education or lead generation campaigns.
• Familiarity with CRM tools and marketing automation platforms.