Performance Marketing Associate

CallBotics; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

CallBotics is looking for a Performance Marketing Associate in Pune, India, with 3-5 years of experience in B2B SaaS marketing. The role involves managing paid media campaigns across platforms like LinkedIn and Google Ads. Candidates must have a track record of handling six-figure campaigns and expertise in audience segmentation and campaign performance measurement. The position requires working onsite with no remote options, aligning with US hours to manage campaigns effectively.

Qualifications

• At least 2 years of managing live paid media spend in B2B SaaS.
• Hands-on experience with LinkedIn Campaign Manager and Google Ads.
• Ability to track campaign performance based on pipeline contribution.

Responsibilities

• Execute daily paid media campaigns across various platforms.
• Build and manage retargeting funnels and audience segmentation.
• Analyze performance metrics and optimize campaigns accordingly.

Skills

LinkedIn Campaign Manager Fluency

Google Ads Fluency

B2B SaaS Marketing Experience

Campaign Performance Tracking

Tools

LinkedIn Campaign Manager

Google Ads

Looker Studio

HubSpot Marketing Hub

GA4

Job description

Role title: Performance Marketing Associate

Function home: Performance Marketing

Seniority band: 3-5 years total experience, with at least 2 years owning live paid-media spend in B2B SaaS

Reporting line: Reports to the Head of Marketing, CallBotics

Work model: 5 days per week from the office. No remote or hybrid option. Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live campaign management and same-day collaboration with US-based stakeholders).

Responsibilities

Own day-to-day execution across the paid-media mix: LinkedIn Ads, Google Ads, ABM display, intent-based platforms, YouTube, and retargeting channels. Translate channel-mix strategy from the Head of Marketing into live campaigns, audience builds, creative briefs, and daily optimisation

Build and operate a multi-stage retargeting funnel covering website visitors, product-page visitors, gated-content downloaders, demo-no-shows, and stalled-deal nurture cohorts. Audience segmentation, creative assignment per stage, and exit-criteria logic sit with this seat.

Run named-campaign-level execution: LinkedIn ABM-tier campaigns paired to target account lists, Google Ads BoFu campaigns paired to competitor-comparison and use-case landing pages, ABM display retargeting paired to in-market account signals, intent-data campaigns once review-platform baselines support them.

Own daily cost-per-qualified-pipeline (CPQP) discipline against the monthly benchmark. Weekly campaign reviews. Monthly creative rotation. Quarterly channel-budget reallocation proposals based on trailing 30-day CPQP performance.

Coordinate with the in-house design team on creative production: paid-creative variants per funnel stage, A/B-test designs, video creative for YouTube and LinkedIn video ads. Maintain the asset library with campaign-tagged assets.

Build and maintain the performance-marketing dashboard in Looker Studio: spend, impressions, click-through rate, demo-booking volume, MQA volume, pipeline-sourced and pipeline-influenced dollars, sliced by channel and audience segment. Daily refresh; weekly review with the Head of Marketing.

Support agency-or-in-house decisions on external performance partners: SLA enforcement, weekly performance review, and transition execution when scope changes.

Must-have qualifications

• Two or more years hands‑on owning live paid‑media spend in B2B SaaS with six‑figure ACV and multi‑quarter sales cycles. Concrete example: shipped a LinkedIn campaign at meaningful monthly spend with CPQP discipline and trailing 90‑day pipeline‑sourced contribution reported.
• Hands‑on LinkedIn Campaign Manager administrator‑level fluency: matched‑audience builds, lookalike configuration, conversion API integration, Insight Tag setup, audience layering, video‑ads creative space.
• Hands‑on Google Ads administrator‑level fluency: BoFu search campaigns, branded‑search defence, competitor‑keyword targeting, negative‑keyword discipline, B2B‑appropriate Performance Max judgement.
• Named tool fluency: LinkedIn Campaign Manager, Google Ads, HubSpot Marketing Hub, GA4, Looker Studio. Working comfort with one or more of: 6sense, Demand base, Mutiny, Default.
• Track record of CPQP‑or‑equivalent pipeline‑anchored measurement (not impression‑or‑click‑anchored measurement). The candidate must be able to explain how they back‑calculate paid spend to pipeline contribution without hand‑wav­ing the attribution layer.

Nice‑to‑have qualifications

• Conversational AI, contact‑centre AI, or BPO‑adjacent SaaS experience.
• ABM‑platform administrator‑level experience (versus user‑level).
• Meta Ads B2B retargeting experience.
• Video‑ads production fluency (LinkedIn video, YouTube TrueView for B2B).