Performance Marketing Manager

a2z Sites; Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Flexible work options

Exposure to multiple industries

Learning and development opportunities

Job summary

a2z Sites is seeking a Performance Marketing Manager to plan, execute, monitor and optimize digital campaigns across Google Ads, Meta Ads, LinkedIn and other channels. You will drive quality traffic, leads and conversions for our clients.

The role requires a data-driven marketer with 5+ years of experience, strong analytics, and hands-on campaign management across paid search, social and display. You will collaborate with SEO, content and design teams and report performance to clients.

Qualifications

• 5+ years of experience in performance marketing or digital advertising.
• Experience managing Google Ads, Meta Ads and LinkedIn campaigns end-to-end.
• Experience handling lead generation, ecommerce, traffic and conversion campaigns.
• Hands-on budgeting, bid management, audience targeting and optimization.

Responsibilities

• Plan and manage paid campaigns across Google Ads, Meta Ads and other platforms.
• Conduct keyword, audience and competitor research.
• Create and optimize campaigns, ad groups, targeting and budgets.
• Monitor performance and identify optimization opportunities.
• Track CPC, CTR, CPL, CPA, ROAS and conversions.
• Collaborate with SEO, content, design and dev teams to improve results.
• Prepare performance reports and actionable insights.
• Conduct A/B tests of ads, audiences and landing pages.
• Ensure proper conversion tracking and campaign setup.

Skills

Google Ads

Meta Ads Management

LinkedIn Ads Management

Campaign planning and optimization

Google Analytics / GA4

Conversion tracking

Performance reporting

Excel / Google Sheets

Landing page optimization

Analytical & communication skills

Education

Bachelor’s degree in Marketing or related field

Google/Meta/Digital Marketing certification

Job description

• Location: Only Delhi NCR based candidates should apply
• Job Type: Full-Time

Role Summary

We are looking for a Performance Marketing Manager who can plan, execute, monitor and optimize digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn and other relevant channels.

The person will be responsible for driving quality traffic, leads, conversions and measurable business results for our clients.

Education

Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.

A certification in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Candidates with relevant practical experience or a strong digital advertising portfolio may also be considered.

Experience

• Minimum of 5 years of experience in performance marketing, paid advertising or digital marketing.
• Practical experience managing Google Ads, Meta Ads, and LinkedIn campaigns from setup to optimization.
• Experience handling lead generation, ecommerce, traffic and conversion-focused campaigns.
• Experience handling lead generation, ecommerce, traffic and conversion-focused campaigns.
• Hands-on experience with campaign budgeting, bid management, audience targeting and performance optimization.
• Experience in conversion tracking, GA4, Google Tag Manager and campaign analytics will be preferred.
• Experience in analyzing CPL, CPA, ROAS, CTR, CPC, conversion rate and other campaign metrics.
• Experience with A/B testing of ad creatives, copy, audiences and landing pages.
• Agency experience or experience managing campaigns for multiple clients/industries will be an advantage.
• Candidates should be comfortable working with monthly advertising budgets and performance targets.
• Experience preparing client-facing campaign reports and performance recommendations will be preferred.

Key Skills Required

• Google Ads
• Meta Ads Management
• LinkedIn Ads Management
• Campaign planning and optimization
• Google Analytics / GA4
• Conversion tracking
• Performance reporting
• Excel / Google Sheets
• Basic understanding of landing pages and conversion optimization
• Good analytical and communication skills

Key Responsibilities

• Plan and execute paid campaigns across Google Ads, Meta Ads and other digital platforms.
• Conduct keyword, audience and competitor research.
• Create and optimize campaigns, ad groups, targeting and budgets.
• Monitor campaign performance and identify opportunities for improvement.
• Track key metrics such as CPC, CTR, CPL, CPA, ROAS and conversions.
• Work with the SEO, content, design and development teams to improve campaign performance.
• Prepare regular performance reports and provide actionable insights.
• Conduct A/B testing of ads, audiences, landing pages and campaign strategies.
• Ensure proper conversion tracking and campaign setup.
• Stay updated with changes in advertising platforms, targeting options and digital marketing trends.

Ideal Candidates Should Possess

• Data-driven and comfortable working with numbers.
• Has a strong understanding of how paid campaigns contribute to business growth.
• Willing to experiment, test and continuously optimize campaigns.
• Able to understand client objectives and translate them into practical campaign strategies.

Your Opportunity at a2z Sites

• Hands-on experience with real client campaigns.
• Exposure to multiple industries and digital platforms.
• Learning and development opportunities.
• A people-friendly workplace with flexible work options
• Opportunity to work with SEO, web, design and marketing teams.
• Scope to take ownership and grow with the company.
• Competitive compensation and career progression.