Assistant Manager Performance Marketing

GIVA; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

GIVA is seeking an Assistant Manager - Performance Marketing in Bengaluru to lead paid media initiatives across Meta, Google, and other channels. You will plan, execute, and optimize campaigns to drive customer acquisition and revenue growth while maintaining efficient CAC and ROAS.

The role requires 3–5 years of hands-on experience with performance marketing platforms, strong analytics, and collaboration with product, creative, and analytics teams to scale performance and reporting.

Qualifications

• 3–5 years of experience in Performance Marketing.
• Hands-on with Meta Ads and Google Ads.
• Strong metrics knowledge (CAC, ROAS, CTR).
• Proficient in Excel/Google Sheets; familiarity with GA4 or AppsFlyer.

Responsibilities

• Own and manage campaigns across Meta, Google, Affiliate, Display and other paid channels.
• Drive customer acquisition, app installs, and revenue growth while controlling CAC/ROAS.
• Monitor performance daily and identify optimization opportunities.
• Develop audience strategies, testing roadmaps, and campaign structures.

Skills

Performance Marketing

Meta Ads

Google Ads

Analytics

Excel/Sheets

Stakeholder Mgmt

Tools

GA4

AppsFlyer

Job description

We are hiring Assistant Manager Performance Marketing

Role Overview

We are looking for an Assistant Manager - Performance Marketing to drive customer acquisition, revenue growth, and marketing efficiency across digital channels. The role will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across paid media platforms while working closely with creative, analytics, product, and agency partners.

Key Responsibilities

• Own and manage performance marketing campaigns across Meta, Google, Affiliate, Display, and other paid acquisition channels.
• Drive customer acquisition, app installs, and revenue growth while maintaining CAC and ROAS targets.
• Monitor campaign performance daily and identify opportunities for optimization and scale.
• Develop audience strategies, campaign structures, and testing roadmaps to improve performance.
• Analyze funnel metrics and customer behavior to identify growth opportunities.
• Collaborate with creative teams to develop high-performing ad creatives and landing page experiences.
• Work closely with analytics and product teams to ensure accurate tracking, attribution, and reporting.
• Manage agency and partner relationships to ensure strong execution and accountability.
• Prepare regular performance reports and present insights, recommendations, and action plans to stakeholders.
• Stay updated on industry trends, platform changes, and emerging growth channels.

Requirements

• 3-5 years of experience in Performance Marketing.
• Hands-on experience with Meta Ads, Google Ads, and mobile attribution platforms.
• Strong understanding of key metrics such as CAC, ROAS, CTR, CVR, LTV, and customer funnel analysis.
• Proficiency in Excel/Google Sheets; knowledge of GA4, AppsFlyer, or similar analytics tools is preferred.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Experience managing agencies and cross-functional stakeholders.
• Ability to work in a fast-paced environment and manage multiple priorities.

Preferred Qualifications

• Experience in e-commerce, D2C, retail, or app-based businesses.
• Strong communication and presentation skills.