Assistant Marketing Manager

Shoppers Stop; Mumbai; On-site; INR 1,800,000 - 2,100,000; Full time

Job summary

Shoppers Stop is seeking an Assistant Manager - Performance Marketing to drive app-first growth across paid and organic channels. You will run high-spend campaigns on Google, Meta, and app-install ecosystems, and translate data into performance improvements.

The role requires 4-5 years in performance marketing, hands-on Google Ads, Meta Ads Manager, and SEO, plus AppsFlyer proficiency. Collaboration with cross-functional teams and knowledge of privacy changes are essential.

Qualifications

• 4-5 years in performance marketing, with app-first / app-install campaign experience.
• Strong hands-on experience with Google Ads, Meta Ads Manager, and SEO.
• Proficiency with AppsFlyer or similar MMPs (attribution, dashboards).
• Strong analytical skills and comfort with data, funnels and campaign math.
• Knowledge of mobile marketing tech stack (SDKs, deep linking, tracking).
• Experience in retail/e-commerce is a plus.
• Bachelor's degree; MBA preferred but not mandatory.

Responsibilities

• Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and app install/UA channels with an app-first mindset.
• Own SEO strategy and execution to drive organic visibility and traffic.
• Track, analyze, and report on campaign performance using AppsFlyer.
• Manage budgets across channels to hit CAC, ROAS, and app install/engagement targets.
• Collaborate with creative, product, and tech teams to improve funnel performance and app UX.
• Conduct A/B tests on ad creatives, landing pages, and app flows.
• Monitor and troubleshoot tracking/attribution issues (SDKs, deep links, MMP setup).
• Present performance insights and recommendations to the Performance Marketing Head.
• Stay current on platform updates, privacy changes (iOS ATT, Google Ads policy shifts), and industry trends.

Skills

App-first marketing

Analytics

Campaign optimization

Data-driven decisions

Education

Bachelor's degree

MBA preferred

Tools

Google Ads

Meta Ads Manager

SEO

AppsFlyer

Job description

Assistant Manager - Performance Marketing

Company: Shoppers Stop

Reports To: Head - Performance Marketing

Experience Required: 4-5 years

About the Role

We're looking for an Assistant Manager - Performance Marketing to drive app-first growth for Shoppers Stop through paid and organic digital channels. The ideal candidate has hands-on experience running high-spend campaigns across Google, Meta, and app-install ecosystems, with a strong analytical foundation to translate data into performance improvements.

Key Responsibilities

• Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and app install/UA channels with an app-first mindset
• Own SEO strategy and execution to drive organic visibility and traffic
• Track, analyze, and report on campaign performance using AppsFlyer (attribution, cohort analysis, LTV, ROAS)
• Manage budgets across channels to hit CAC, ROAS, and app install/engagement targets
• Collaborate with creative, product, and tech teams to improve funnel performance and app UX
• Conduct A/B tests on ad creatives, landing pages, and app flows
• Monitor and troubleshoot tracking/attribution issues (SDKs, deep links, MMP setup)
• Present performance insights and recommendations to the Performance Marketing Head
• Stay current on platform updates, privacy changes (iOS ATT, Google Ads policy shifts), and industry trends

Requirements

• 4-5 years in performance marketing, with meaningful app-first / app-install campaign experience
• Strong hands-on expertise in Google Ads, Meta Ads Manager, and SEO
• Proficiency with AppsFlyer or similar MMPs (attribution, event tracking, dashboards)
• Strong analytical skills - comfortable with data, funnels, and campaign math
• Solid understanding of the mobile marketing tech stack (SDKs, deep linking, tracking/tagging)
• Experience in retail/e-commerce is a plus
• Bachelor's degree; MBA preferred but not mandatory