Performance Marketing Manager/Specialist

MSN Realty; Hyderabad; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

MSN Realty seeks a seasoned Digital Marketing Lead to drive high-performance campaigns across Google, Meta, LinkedIn, and other platforms for luxury real estate. You will own budgets, bid strategies, audiences, and creative testing to optimize CPL and ROAS.

Lead full-funnel initiatives, CRM-driven journeys, marketing automation, and analytics, collaborating with sales to convert prospects through a long luxury decision cycle.

Qualifications

• 7–10 years of digital/performance marketing experience.
• Luxury real estate or premium brands experience preferred.
• Hands-on manage Google/Meta/LinkedIn campaigns at scale.
• Strong data-driven decision making with attribution skills.
• Familiar with CRM, lead management, and marketing automation.
• Bachelor’s in Marketing; MBA is a plus.

Responsibilities

• Plan, execute, and optimize campaigns across Google/Meta/LinkedIn and more.
• Own budgets, bids, audiences, and creative testing to improve CPL/ROAS.
• Build full-funnel structures from awareness to conversion.
• Lead social media, influencer partnerships, and content strategy.
• Design marketing automation journeys and lifecycle communications.
• Own analytics, dashboards, and performance reviews; report to leadership.

Skills

Digital marketing

Performance marketing

Paid media

Brand strategy

Influencer partnerships

A/B testing

Budget management

Analytics

Team leadership

CRM tools

Education

Bachelor’s degree in Marketing

MBA preferred

Tools

Salesforce Marketing Cloud

HubSpot

Google Ads

Meta Ads

LinkedIn Ads

GA4

GTM

Job description

• Plan, execute, and continuously optimize high-performance campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to drive qualified leads and site visits.
• Own budget allocation, bid strategy, audience targeting, and creative testing (A/B testing) to consistently improve lead quality, cost per lead (CPL), and return on ad spend (ROAS).
• Build and manage full-funnel campaign structures - from awareness through consideration to conversion - aligned to the sales team's lead requirements and site-visit targets.

Social Media Marketing & Digital Engagement

• Own the brand's social media presence across platforms, driving organic growth, engagement, and community management consistent with a premium, luxury brand voice.
• Plan and execute content calendars, campaigns, and influencer/partnership collaborations that build brand equity and digital engagement for MSN Realty.
• Monitor social listening, sentiment, and engagement metrics to continuously refine content strategy and brand positioning online.

Marketing Automation & CRM

• Design and implement marketing automation journeys (e.g., via Salesforce Marketing Cloud or similar platforms) covering lead nurturing, retargeting, and lifecycle communication.
• Manage lead flow and data hygiene within the CRM, working closely with the sales team to ensure timely follow-up, accurate lead scoring, and closed-loop reporting between marketing and sales.
• Build automated, behavior-triggered workflows (email, WhatsApp, SMS) to keep prospects engaged through the (often long) luxury real estate decision cycle.

Analytics, Measurement & Optimization

• Own campaign, funnel, and channel-level analytics - building dashboards and reports that track CPL, conversion rates, ROAS, and marketing-attributed sales pipeline.
• Translate data into clear, actionable insights and recommendations for leadership, continuously identifying and acting on optimization opportunities across channels.
• Maintain a strong measurement discipline - accurate tracking setup (GA4, GTM, conversion pixels), attribution modeling, and regular performance reviews.

AI Tools & Process

• Actively use AI-powered marketing tools to improve content creation, campaign planning, audience targeting, reporting, and overall team productivity.
• Bring a process-driven approach to campaign planning, execution, and reporting - establishing clear workflows, timelines, and quality checks across the marketing function.
• Stay current on emerging digital marketing, martech, and AI trends, and proactively recommend new tools or approaches to keep campaigns ahead of the curve.
• Manage relationships with digital, creative, and media agencies - briefing campaigns, reviewing creative and media plans, and holding partners accountable to performance and timelines.
• Coordinate with website, landing page, and creative teams/vendors to ensure campaigns are supported by high-converting digital assets.
• Evaluate and manage the marketing technology stack (ad platforms, automation, analytics, CRM) to ensure tools are used effectively and cost-efficiently.

WHAT WE'RE LOOKING FOR

• 7–10 years of experience in digital/performance marketing, ideally within luxury real estate or an agency or fast-paced digital marketing environment.
• Experience working on luxury real estate or other premium brands is highly preferred.
• Hands-on, proven experience managing Google Ads, Meta Ads, and LinkedIn Ads campaigns at scale.
• Strong understanding of digital marketing metrics, attribution, and conversion optimization, with the analytical rigor to back decisions with data.
• Familiarity with CRM, lead management, and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot or similar).
• Working knowledge of AI tools and their practical application in modern marketing workflows.
• Strong analytical, organizational, and communication skills, with a process-driven mindset and comfort managing multiple agencies/vendors simultaneously.
• A self-driven professional who enjoys learning, collaborating, and taking ownership of high-performance campaigns.
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred but not mandatory.