Performance Marketing Specialist

Expertrons; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Expertrons is seeking a Performance Marketing Specialist to join our marketing team in Mumbai, Maharashtra. You will drive data-driven campaigns across digital channels such as Meta Ads and Google Ads, optimizing ROI and KPIs.

The role requires hands-on campaign management, strong analytical abilities, and collaboration with cross-functional teams to align marketing initiatives with business goals. A fast-paced environment and multi-project ownership are expected.

Qualifications

• Proven experience in performance marketing and digital marketing.
• Strong analytical skills with data-driven decision making.
• Excellent communication and collaboration abilities.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across digital channels including search engines and social platforms.
• Analyze campaign performance metrics and optimize strategies to improve ROI and KPIs.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Conduct market research to identify trends and insights for campaign strategies.
• Stay updated with latest trends in digital and performance marketing to maintain competitive edge.

Skills

Performance marketing

Digital marketing

Analytical skills

Communication

Project management

Tools

Meta Ads Manager

Google Ads

Job description

We are seeking a Performance Marketing Specialist to join our dynamic marketing team in Maharashtra. The ideal candidate will have a strong background in performance marketing and digital marketing, with hands-on experience in managing campaigns on platforms such as Meta Ads and Google Ads. This role is crucial for driving our online marketing efforts and achieving our business objectives through data-driven strategies.

Key Responsibilities:

• Develop, implement, and manage performance marketing campaigns across various digital channels, including search engines and social media platforms.
• Analyze campaign performance metrics and optimize strategies to improve ROI and achieve key performance indicators (KPIs).
• Collaborate with cross-functional teams to align marketing strategies with overall business goals.
• Conduct market research to identify trends and insights that can inform campaign strategies.
• Stay updated with the latest trends in digital marketing and performance marketing to ensure our strategies remain competitive.

Required Skills:

• Proven experience in performance marketing and digital marketing.
• Proficiency in managing Meta Ads and Google Ads campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

If you are passionate about digital marketing and have a track record of driving successful performance marketing campaigns, we would love to hear from you. Join us in our mission to enhance our online presence and achieve our marketing goals.