Performance Marketing Specialist

XTec Global; Mohali; On-site; INR 600,000 - 1,200,000; Full time

Job summary

XTec Global is seeking a Performance Marketing Specialist in Mohali to drive paid campaigns across Google Ads and Meta Ads (Facebook & Instagram). You will plan, execute, and optimize strategies to generate high-quality leads and maximize ROI.

Ideal candidates have 2–3+ years of hands-on experience, proficiency in GA4, GTM, and Pixel, and strong analytical and reporting skills. Collaboration with design and content teams is essential, with a focus on continuous testing and budget optimization.

Qualifications

• 2–3+ years of hands-on Google Ads and Meta Ads experience.
• Plan, execute, optimize, and scale paid campaigns for leads and ROI.
• Proficient in analytics, tracking setup, and reporting.

Responsibilities

• Plan, create, and manage Google Ads and Meta Ads campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Optimize CTR, CPC, CPA, and ROAS for profitability.
• Set up conversion tracking with GTM, GA4, and Pixel.
• Run remarketing campaigns and prepare weekly/monthly performance reports.
• Perform A/B testing for creatives, copies, and landing pages.
• Collaborate with design/content teams to produce ad assets.
• Monitor budgets and scale successful campaigns.

Skills

Google Ads

Meta Ads (Facebook & Instagram)

Keyword research

Audience targeting

Campaign optimization

Analytics GA4

Conversion tracking

A/B testing

Education

Bachelor’s degree in Marketing or related field

Tools

SEMrush

Ahrefs

Google Analytics GA4

Google Tag Manager

Meta Pixel

Job description

Preference: Immediate joiners or candidates serving a short notice period.

Job Overview

We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should have hands‑on experience in planning, executing, optimizing, and scaling paid campaigns to generate high-quality leads and maximize ROI.

Key Responsibilities

• Plan, create, and manage campaigns across:
• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• Perform keyword research, audience targeting, and competitor analysis
• Optimize campaigns regularly for:
• CTR, CPC, CPA, ROAS
• Conversion rate improvement
• Set up and manage:
• Conversion tracking (Google Tag Manager, GA4, Meta Pixel)
• Remarketing and retargeting campaigns
• Analyze campaign performance and prepare weekly/monthly reports
• Conduct A/B testing for ad creatives, copies, and landing pages
• Work closely with design and content teams for ad creatives
• Manage budgets efficiently and scale profitable campaigns
• Stay updated with latest trends, algorithm changes, and ad policies

Required Skills:-

• Google Ads & Meta Ads (minimum 2–3 years)
• Meta Ads Manager
• Strong understanding of:
• Bidding strategies (Manual CPC, Max Conversions, tCPA, tROAS)
• Hands‑on experience with:
• Google Analytics (GA4)
• Conversion tracking & pixel setup
• Ability to analyze data and make data-driven decisions
• Good understanding of landing page optimization
• Strong communication and reporting skills

Preferred Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field
• Experience with SaaS / Lead Generation / Service-based businesses
• Google Ads Certification
• Experience in tools like:
• SEMrush / Ahrefs
• AI Tools for Marketing
• Basic knowledge of SEO & CRO

Key Performance Indicators (KPIs)

• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Click-Through Rate (CTR)