Digital Performance Marketing Manager

Bodhi School of Yoga; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Bodhi School of Yoga is seeking a Digital Performance Marketing Manager to own paid digital campaigns and drive measurable growth. You will work with creative and content teams to optimize campaigns and analyze performance.

The role requires data-driven thinking, proactive communication, and strong ownership. Responsibilities include strategy development, campaign setup across Meta and Google, lead generation focus, analytics, and reporting.

Qualifications

• 2–5 years of experience in Performance Marketing, Digital Marketing or Paid Media.
• Proven hands-on experience with Meta Ads and Google Ads.
• Experience managing paid campaigns with meaningful budgets.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of campaign targeting, retargeting, and audience segmentation.
• Excellent communication skills—both written and verbal.

Responsibilities

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan digital campaigns based on target audiences, goals and budgets.
• Identify platforms, audiences and formats for different objectives.
• Improve leads, conversions, customer acquisition and ROI.
• Plan, set up, manage and optimise campaigns across Meta and Google networks.
• Manage budgets and ensure efficient allocation of spends.
• Conduct audience research and develop targeting strategies.
• Set up retargeting and remarketing campaigns.
• Monitor campaigns and make data-driven optimisation decisions.
• Track and analyse campaign performance; prepare weekly/monthly reports.
• Translate data into actionable recommendations and insights.

Skills

Performance marketing

Lead generation

Campaign management

Optimization

Analytics

Excel/Google Sheets

GA4 / Google Analytics

Meta Ads / Facebook & Instagram

Google Ads

A/B testing

Tools

Meta Ads

Google Ads

GA4

Google Tag Manager

Meta Pixel

Job description

We are looking for a *Digital Performance Marketing Manager* to take ownership of our paid digital marketing campaigns and help drive measurable business growth.

The ideal candidate should have strong hands-on experience in *performance marketing, lead generation, campaign management, optimisation and analytics*. You will be responsible for planning, executing and optimising digital campaigns across platforms while working closely with our creative and content teams to improve campaign performance.

The role requires someone who is *data-driven, commercially aware, proactive and a good communicator*, with the ability to understand both the numbers and the creative side of digital marketing.

Key Responsibilities

Performance Marketing Strategy

• Develop and execute performance marketing strategies aligned with business objectives.
• Plan digital campaigns based on target audiences, business goals and budgets.
• Identify the right platforms, audiences and campaign formats for different objectives.
• Develop strategies to improve leads, conversions, customer acquisition and overall marketing ROI.

Paid Campaign Management

Plan, set up, manage and optimise campaigns across platforms such as:

• Meta Ads – Facebook & Instagram*
• Google Ads – Search, Display, YouTube*
• Other relevant digital advertising platforms.
• Manage campaign budgets and ensure efficient allocation of marketing spends.
• Conduct audience research and develop appropriate targeting strategies.
• Set up retargeting and remarketing campaigns.
• *Monitor campaigns regularly and make data-driven optimisation decisions.

Lead Generation & Conversion

• Develop and manage campaigns focused on generating quality leads and conversions.
• Monitor the complete lead-generation funnel from *ad → landing page → enquiry → conversion*.
• Work with the team to improve lead quality and reduce cost per lead.
• Analyse conversion rates and identify gaps in the marketing funnel.
• Continuously test new audiences, creatives, messaging and campaign structures.

Monitor key performance metrics such as:

• Cost Per Acquisition (CPA)
• Conversion Rate
• ROAS
• CTR
• CPC
• CPM
• Reach and Frequency
• Conduct A/B testing of creatives, copy, audiences, landing pages and campaign strategies.
• Identify underperforming campaigns and take corrective action.
• Scale campaigns that demonstrate strong performance while maintaining efficiency.

Analytics & Reporting

• Track and analyse campaign performance on a regular basis.
• Prepare weekly and monthly performance reports.
• Translate campaign data into clear insights and actionable recommendations.
• Identify trends, opportunities and areas for improvement.
• Maintain clear visibility of budgets, spends, leads and conversions.
• Work closely with the *Social Media & Content Manager, Designer and Video Editor* to develop high-performing ad creatives.
• Provide creative briefs based on campaign objectives and audience insights.
• Identify which creative formats, messaging and hooks are driving better performance.
• Suggest new concepts and creative variations for testing.
• Ensure the creative team has clear performance insights to improve future content.
• Work with the team to develop and optimise landing pages for campaigns.
• Analyse user journeys and identify drop-off points.
• Recommend improvements to landing-page copy, design, forms and CTAs.
• Work towards improving the overall conversion rate of digital campaigns.

Market & Competitor Research

• Research competitors and their digital advertising strategies.
• Track industry trends, advertising formats and audience behaviour.
• Stay updated with changes in advertising platforms, algorithms and best practices.

Requirements

• 2–5 years of relevant experience in Performance Marketing, Digital Marketing or Paid Media.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing paid campaigns with meaningful budgets.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of campaign targeting, retargeting, and audience segmentation.
• Strong analytical and problem-solving skills.
• Ability to understand and interpret campaign data.
• Experience with A/B testing and campaign optimisation.
• Good understanding of marketing funnels and conversion optimisation.
• Strong Excel/Google Sheets skills for analysing and presenting campaign data.
• Knowledge of Google Analytics / GA4, Google Tag Manager and Meta Pixel will be preferred.
• Experience with CRM and lead-management systems will be an advantage.
• Excellent communication skills—both written and verbal.
• Ability to work effectively with creative, content and business teams.
• Strong ownership and ability to work independently.
• Comfortable working in a fast-paced environment and managing multiple campaigns simultaneously.