Performance Marketing Specialist

LevelupforWomen; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

LevelupforWomen is seeking a Performance Marketer with at least 1.5 years of experience to lead and optimize paid media across Meta, Google, and YouTube. You will craft full-funnel plans for lead gen, webinars, and high-ticket funnels while managing large monthly budgets with ROAS targets.

You’ll collaborate with creative and funnel teams to improve landing pages, copy, and ad variants, using data to scale performance across campaigns.

Qualifications

• Advanced Meta Ads, Google Ads, YouTube Ads expertise.
• Strong copywriting for hooks, angles, and ad structures.
• Proficiency with GA4, GTM, Looker Studio, Mixpanel.

Responsibilities

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, and YouTube Ads.
• Build full-funnel media plans for lead gen, webinars, VSL funnels, and high-ticket call funnels.
• Manage budgets of ₹10L-₹50L per month with clear ROAS and CAC targets.
• Handle A/B testing of creatives, hooks, ad text, audiences, landing pages.
• Work with creative team to design UGC ads, skit ads, image ads, reels, thumbnails, banners.
• Suggest new hooks and scroll-stoppers based on market insights.
• Use data to identify winning creative patterns and ad variations.
• Optimize the journey from ad → landing page → lead → call → sale.

Skills

Meta Ads

Google Ads

YouTube Ads

Copywriting

Data-driven

Budget scaling

Consumer psychology

Tools

GA4

GTM

Looker Studio

Mixpanel

Job description

Performance Marketer (minimum 1.5 year of experience)

Location: In office Gurgaon

Department: Marketing

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, and YouTube Ads.
• Build full-funnel media plans for lead gen, webinars, VSL funnels, and high-ticket call funnels.
• Manage budgets of ₹10L-₹50L per month with clear ROAS and CAC targets.
• Handle A/B testing of creatives, hooks, ad text, audiences, landing pages.
• Work closely with creative team to design UGC ads, skit ads, image ads, reels, static creatives, thumbnails, banners.
• Suggest new hooks, angles, and scroll-stoppers based on market insights.
• Use data to identify winning creative patterns and build high-performance ad variations.

3. Funnel Performance Management

• Optimize the entire journey from ad → landing page → lead → call → sale.
• Reduce CPL, improve CTR, boost CVR across all top, mid, and bottom-funnel assets.
• Collaborate with funnel team to improve user experience, VSL watch rate, call-booking rate, and checkout conversions.

4. Advanced Analytics & Reporting

• Take complete ownership of daily, weekly, and monthly dashboards.
• Track cost per lead, cost per booking, cost per sale, lead quality score, show-up rates, and revenue attribution.
• Identify bottlenecks and recommend clear solutions backed by data.

5. Audience Research & Targeting

• Build audience clusters using:
• behavioral and interest segments
• Meta's Advantage+ automation
• Conduct deep market research to understand consumer psychology, pain points, and trends.
• Optimize landing pages, ad creatives, and funnels using:
• heatmaps
• event tracking
• split testing
• Reduce drop-offs and improve the quality of conversions at every stage.

7. Lead Quality & Sales Alignment

• Ensure lead quality meets the sales team's booking and conversion targets.
• Work closely with setters and closers to understand feedback loops and refine campaigns.
• Maintain consistent communication with the Marketing Head.

8. Budget Ownership & Forecasting

• Create accurate weekly/monthly media forecasts.
• Control overspending and maximize ROI across campaigns.
• Proactively identify scale opportunities in India + GCC markets.

REQUIRED SKILLS

• Advanced Meta Ads, Google Ads, YouTube Ads expertise
• Proficiency with GA4, GTM, Looker Studio, Mixpanel
• Strong copywriting sense for hooks, angles, and ad structures
• Ability to scale budgets profitably
• Deep understanding of consumer psychology and digital behavior
• Fast execution + problem-solving abilities
• Experience in health, wellness, or coaching industry is an added advantage

WHO SHOULD APPLY

• Someone who has managed minimum ₹1 Cr+ ad spend annually
• Someone obsessed with numbers, optimization, and revenue
• Someone who understands both creative + data sides of marketing

Someone comfortable working in a founder-driven, fast-paced environment