Performance Marketing Executive

Weekday AI (YC W21); Kolkata District; On-site; INR 100,000 - 250,000; Full time

Job summary

Weekday AI (YC W21) in Kolkata is seeking a results-driven Performance Marketing Executive to plan, execute, monitor, and optimise paid campaigns on Google Ads and Meta Ads.

You will analyse CPC, CPA, CTR and ROAS, perform keyword and audience research, run A/B tests, and collaborate with creative teams to improve landing pages and conversions.

GA4 and GTM experience is essential; you should translate data into actionable recommendations and manage multiple campaigns to drive business growth.

Qualifications

• 1+ years of hands-on performance marketing experience.
• Strong experience with Google Ads and Meta Ads Manager.
• Proficient in analytics, conversion tracking, and campaign optimization.
• Knowledge of GA4 and GTM.
• Ability to interpret metrics and drive results.

Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor CPC, CPA, CTR, ROAS, and lead quality; adjust campaigns for ROI.
• Conduct keyword research, audience research, and market analysis.
• Develop audience targeting and retargeting strategies.
• Run A/B tests on creatives, audiences, ads, and landing pages.
• Set up and monitor conversion tracking with GA4 and GTM.
• Prepare performance reports and dashboards; provide actionable recommendations.
• Collaborate with creative/content teams to improve ads and landing pages.

Skills

Performance marketing

Google Ads

Meta Ads

Campaign analytics

Audience targeting

A/B testing

Landing pages

Excel Sheets

Tools

Google Analytics 4

Google Tag Manager

Job description

Job Description:

This role is for one of the Weekdays clients.

Salary range: Rs 100000 - Rs 250000 (ie INR 1-2.5 LPA)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a results-orientedPerformance Marketing Executiveto plan, execute, monitor, and optimise paid digital marketing campaigns. The role is focused on driving measurable business outcomes throughpaid advertising, lead generation, campaign optimisation, and data-driven decision-making.

The ideal candidate will have hands-on experience withGoogle Ads, Meta Ads, campaign analytics, audience targeting, and conversion tracking, along with a strong understanding of performance marketing metrics and digital acquisition strategies.

Key Responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns acrossGoogle Ads, Meta Ads, and other relevant platforms.
• Manage campaign budgets and optimise spending to improveROI, conversions, and lead generation.
• Monitor key performance metrics includingCPC, CPA, CTR, ROAS, conversion rates, and lead quality.
• Conduct keyword research, audience research, competitor analysis, and market research.
• Develop and execute audience targeting and retargeting strategies.
• ConductA/B testingacross creatives, audiences, ad copy, keywords, and landing pages.
• Set up and monitor conversion tracking to ensure accurate campaign measurement.
• UseGoogle Analytics 4 and Google Tag Managerto analyse user journeys and campaign performance.
• Identify performance trends, campaign inefficiencies, and opportunities for optimisation.
• Collaborate with creative and content teams to develop high-performing ad creatives and messaging.
• Coordinate with relevant teams to improve landing pages and conversion journeys.
• Prepare regular campaign performance reports and dashboards.
• Provide actionable recommendations based on campaign data and business objectives.
• Maintain accurate campaign records, budgets, reports, and performance trackers.
• Stay updated with changes to advertising platforms, algorithms, targeting capabilities, and digital marketing trends.
• Support broaderSEO, SEM, conversion optimisation, and digital acquisitioninitiatives as required.

What Makes You a Great Fit

• 1+ years of hands-on experiencein performance marketing, paid advertising, digital marketing, or a related role.
• Strong practical experience withGoogle Ads and Meta Ads Manager.
• Good understanding of paid search, paid social, lead generation, and campaign optimisation.
• Working knowledge ofGoogle Analytics 4 and Google Tag Manager.
• Understanding ofSEO, SEM, conversion tracking, landing-page optimisation, and digital funnels.
• Strong analytical skills with the ability to interpret campaign data and identify optimisation opportunities.
• Familiarity with performance metrics such asCTR, CPC, CPA, ROAS, conversion rate, and cost per lead.
• Experience withExcel or Google Sheetsfor campaign reporting and analysis.
• Strong understanding of audience targeting, keyword research, A/B testing, and retargeting.
• Good communication and collaboration skills, with the ability to work effectively with creative and content teams.
• Strong problem-solving skills and attention to detail.
• Results-oriented approach with a focus on measurable campaign outcomes.
• Proactive mindset with a willingness to experiment, learn, and continuously improve campaign performance.
• Ability to take ownership of assigned campaigns and manage multiple priorities within deadlines.