Performance Marketing Specialist

RedSprout Digital; New Delhi; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

RedSprout Digital is seeking a Performance Marketing Specialist based in New Delhi to enhance and optimise campaigns across Google Ads and Meta Ads. The specialist will be responsible for driving qualified leads and pipeline growth by implementing effective tracking and structured campaigns.

This role offers hybrid flexibility and a clear growth path with performance-based increments, working remotely or on-site as needed while collaborating with global brands.

Qualifications

• Strong understanding of tracking tools is essential.
• Experience in creating structured marketing campaigns is required.
• Clear reporting skills with analytical abilities are necessary.

Responsibilities

• Plan, launch, and optimise campaigns across Google Ads and Meta Ads.
• Own performance from setup to reporting, ensuring qualified leads.
• Work on global brands and enhance tracking accuracy.

Skills

Strong understanding of tracking (GA4, GTM, pixels, events, conversions)

Ability to build structured campaigns: search, PMax, remarketing, lead gen

Comfortable with CRO basics: landing page messaging, funnels, heatmaps

Clear reporting skills (Looker Studio or similar) and sharp analysis

Strong communication and ownership mindset

Experience with Shopify/WordPress landing pages

Basic creative direction for ad angles, hooks, and iterations

Job description

Performance Marketing Specialist (Google Ads + Meta)

Job Overview

Date Posted: February 01, 2026

Location: On-site / Hybrid (client-collaboration hours)

RedSprout Digital is looking for a Performance Marketing Specialist to plan, launch, and optimise campaigns across Google Ads and Meta Ads. You’ll work on global brands, improve tracking accuracy, and scale results with testing, creative insights, and disciplined optimisation.

You’ll own performance from setup to reporting—building campaigns that drive qualified leads, ROAS, and pipeline growth.

Skills & Experience

• Strong understanding of tracking (GA4, GTM, pixels, events, conversions)
• Ability to build structured campaigns: search, PMax, remarketing, lead gen
• Comfortable with CRO basics: landing page messaging, funnels, heatmaps
• Clear reporting skills (Looker Studio or similar) and sharp analysis
• Strong communication and ownership mindset
• Experience with Shopify/WordPress landing pages
• Basic creative direction for ad angles, hooks, and iterations

What you'll do

• Hybrid flexibility with a structured, execution-first team
• Training on advanced ads, analytics, and conversion workflows
• Clear growth path with performance-based increments