Performance Marketing Executive / Manager

Aromatan; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Aromatan is seeking a Performance Marketing Specialist to drive paid media for its ecommerce/D2C brands in Mumbai. You will own campaigns across Google, Meta, and Bing, optimize for ROI, and work with creative to develop compelling assets.

In this role you will plan, execute, and scale media efforts, manage budgets, and analyze GA4 data to uncover insights that improve funnel performance and conversion rates.

Qualifications

• 2-10 years of performance marketing experience, preferably with D2C or eCommerce brands.
• Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads.
• Solid understanding of GA4, attribution models, and audience segmentation.
• Analytical mindset focused on ROI, CPC/CPA, and conversion rate optimization.
• Creative flair for testing ad copy, visuals, and landing pages.

Responsibilities

• Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads.
• Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing.
• Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys.
• Work closely with the creative team to develop compelling, conversion-focused ad assets.
• Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights.

Skills

Google Ads

Meta Ads

Bing Ads

GA4

Analytics

Tools

GA4

Job description

• We are looking for a Performance Marketing Specialist with a strong background in paid media, specifically within eCommerce or D2C brands.
• The ideal candidate is a strategic thinker with hands-on expertise in running and optimizing campaigns across Google, Meta, and Bing, with deep knowledge of GA4.

Key Responsibilities

• Plan, execute, and scale performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads
• Manage full-funnel strategy: media planning, campaign setup, optimization, and budget pacing
• Utilize GA4 and platform analytics to track performance, uncover insights, and optimize user journeys
• Work closely with the creative team to develop compelling, conversion-focused ad assets
• Present detailed weekly/monthly reports with key metrics, learnings, and actionable insights

Requirements

• 2--10 years of performance marketing experience, preferably with D2C or eCommerce brands
• Proven expertise in Google Ads (Search, Shopping, Performance Max), Meta Ads, and Bing Ads
• Solid understanding of GA4, attribution models, and audience segmentation
• Analytical mindset with a focus on ROI, CPC/CPA, and conversion rate optimization
• Creative flair for testing ad copy, visuals, and landing pages