Performance Marketing Specialist

Channeliam.com; Ernakulam; On-site; INR 500,000 - 800,000; Full time

Job summary

Channeliam.com is seeking an experienced Performance Marketing Specialist to plan, execute, manage, and optimise digital advertising campaigns across Meta, LinkedIn, and Google Ads. You will handle multiple client accounts, analyse performance, optimise budgets, and identify opportunities to improve reach, engagement, lead generation, and website sales.

Ideal candidates have hands-on experience with Meta, LinkedIn, and Google Ads and a portfolio of recent campaigns.

Qualifications

• 3+ years in media/advertising as a performance marketer.
• Hands-on with Meta, LinkedIn, and Google Ads campaigns.

Responsibilities

• Plan, launch, and manage campaigns across Meta, LinkedIn, and Google Ads.
• Continuously optimise targeting, bidding, creatives, and budgets.
• Monitor performance metrics and translate data into actionable strategies.
• Set up and troubleshoot conversion tracking to measure leads and sales.
• Prepare performance reports and provide data-driven recommendations.
• Collaborate with creative and web teams to improve landing pages.

Skills

Campaign Strategy

Optimization

Budget Management

Audience Targeting

Performance Analysis

Conversion Tracking

Reporting & Insights

Creative Collaboration

Client Management

Performance Ownership

Tools

Meta Ads

LinkedIn Ads

Google Ads

Analytics Tools

Job description

Can you turn advertising budgets into measurable business results?

We're looking for an experienced Performance Marketing Specialist who can plan, execute, manage, and optimise digital advertising campaigns across Meta, LinkedIn, and Google Ads.

You'll be responsible for managing campaigns across multiple client accounts, analysing performance, optimising budgets, and identifying opportunities to improve reach, engagement, lead generation, and website sales.

We're looking for someone with strong platform knowledge, hands-on campaign management experience, and the ability to make data-driven decisions that deliver results for our clients.

• Campaign Strategy & Execution: Plan, launch, and manage campaigns aligned with client objectives across Meta, LinkedIn, and Google Ads.
• Campaign Optimisation: Continuously optimise targeting, bidding strategies, creatives, placements, and budgets to improve campaign performance.
• Budget Management: Allocate and manage advertising budgets effectively across campaigns while working towards defined performance targets.
• Audience & Targeting: Conduct audience research, identify relevant targeting opportunities, and implement remarketing strategies.
• Performance Analysis: Monitor campaign metrics, identify performance trends, and translate data into actionable optimisation strategies.
• Conversion Tracking: Set up, monitor, and troubleshoot conversion tracking to measure leads, website sales, and other campaign outcomes.
• Reporting & Insights: Prepare campaign performance reports and provide actionable recommendations based on campaign data.
• Creative & Landing Page Collaboration: Work with creative, content, and web teams to improve ad creatives, messaging, and landing page performance.
• Client Account Management: Manage multiple client accounts simultaneously, ensuring campaigns are monitored, optimised, and aligned with client objectives.
• Performance Ownership: Take responsibility for campaign execution, budget utilisation, and achieving agreed performance goals.

Candidates must have at least 3 years of experience working in the media or advertising industry as a performance marketer

Must have hands-on experience managing campaigns across the following platforms and objectives.

Experience managing campaigns for:

• Meta
  • Reach, Engagement, Lead Generation, Website Sales
• LinkedIn
  • Reach, Engagement, Lead Generation, Website Sales
• Google ads
  • Search Ads, Demand Gen, Performance Max, Display Ads, Video Ads

Candidates must have a portfolio of their recent campaigns attached to their resume