Performance Marketing Specialist

Placement Point Solutions; Chennai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Professional and supportive work环境

Growth opportunities in performance营销

Job summary

Placement Point Solutions in Velachery, Chennai, is seeking a Performance Marketing Specialist to manage paid campaigns and drive high-quality leads. You will optimize Google Ads and Meta Ads, monitor performance, and report on key metrics to support business growth.

The role requires a minimum of 3 years in digital marketing, with preference for candidates with experience in educational or training institutes. A competitive salary and professional environment are offered.

Qualifications

• Education: Any Degree.
• Experience: Minimum 3 years in performance or digital marketing.
• Preferred: Experience in educational or training institutes.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Monitor campaign performance, analyze metrics, and prepare reports.
• Manage advertising budgets and improve ROAS.
• Conduct keyword research, audience targeting, and competitor analysis.
• Develop data-driven strategies to achieve lead gen and marketing targets.
• Identify campaign improvements and collaborate with team to meet goals.

Skills

Lead generation

Campaign optimization

Analytics & reporting

Budget management

Audience targeting

Strong communication

Education

Any Degree

Tools

Google Ads

Meta Ads

Job description

Company Name: Placement Point Solutions

Job Title: Performance Marketing Specialist

Location: Velachery, Chennai

About the Role

Placement Point Solutions is looking for an experienced Performance Marketing Specialist to manage paid advertising campaigns, generate quality leads, and optimize marketing performance to support business growth.

Key Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Monitor campaign performance, analyze key metrics, and prepare reports.
• Manage advertising budgets and improve Return on Ad Spend (ROAS).
• Conduct keyword research, audience targeting, and competitor analysis.
• Develop data-driven strategies to achieve lead generation and marketing targets.
• Identify campaign improvement opportunities and collaborate with the team to achieve business goals.

Eligibility Criteria

• Education: Any Degree.
• Experience: Minimum 3 years in performance or digital marketing.
• Preferred: Experience in educational or training institutes.

Required Skills

• Strong knowledge of Google Ads, Meta Ads, and paid advertising.
• Expertise in lead generation, campaign optimization, and audience targeting.
• Proficiency in marketing analytics and performance reporting.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage advertising budgets and achieve campaign targets.

What We Offer

• Competitive salary.
• Professional and supportive work environment.
• Opportunity to contribute to business growth through performance marketing.