Performance Marketing Specialist

Pagaar India; Delhi; Vor Ort; INR 350.000 - 550.000; Vollzeit

Zusammenfassung

Pagaar India in Delhi is seeking a Performance Marketing Specialist to drive Google Ads and Meta Ads campaigns from Dwarka. The role emphasizes lead generation, conversion optimization, and data-driven decision making to boost performance.

Candidates with 2–3 years of hands-on experience will manage campaigns, conduct keyword research, set up GA4/GTM, and monitor metrics like CPA/ROAS. Any Graduate welcome to apply.

Qualifikationen

• 2–3 years of hands-on experience in Performance Marketing.
• Strong practical knowledge of Google Ads & Meta Ads Manager.
• Good understanding of Google Search Ads and keyword-based lead generation.
• Experience with lead generation and conversion-focused campaigns.
• Strong understanding of campaign optimization and performance metrics.
• Knowledge of GA4, GTM & conversion tracking.
• Understanding of Meta Pixel & Events Manager.

Aufgaben

• Plan, create, manage, and optimize Google Ads & Meta Ads campaigns.
• Manage Google Search campaigns, including keyword research, search-term analysis, and budgets.
• Manage Meta campaigns for Lead Generation, Website Conversions, Messages & Sales.
• Conduct audience research, targeting, retargeting, and testing.
• Test ad creatives, copies, headlines, and CTAs.
• Monitor CPC, CTR, CPL, CPA, ROAS, and ad spend; optimize data-drivenly.
• Set up and troubleshoot GA4, GTM, conversion tracking, Meta Pixel, Events & UTM parameters.
• Collaborate with landing page teams to improve conversions; prepare performance reports.

Kenntnisse

Google Ads Manager

Meta Ads Manager

Lead generation

Campaign optimization

Analytics

Excel/Sheets

Communication

Ausbildung

Any Graduate

Tools

GA4

GTM

Conversion tracking

Meta Pixel

Jobbeschreibung

## Job DescriptionTarget Role:Performance Marketing Specialist in DelhiEligibility:Any GraduateDirect Process:0% Placement ChargesWe’re Hiring: Performance Marketing Specialist Location: Dwarka,Delhi Employment Type:Full-Time Experience: 2–3 Years(Candidates with more than 3 years of experience are not eligible) Salary: Hikepercentage will be decided based on skills and interview performance Gender: Male / Female Key Responsibilities\\* Plan, create, manage, and optimize Google Ads & MetaAds campaigns\\* Manage Google Search campaigns, including keyword research,search-term analysis, match types, negative keywords, ad copy, bidding, andbudgets\\* Manage Meta campaigns for Lead Generation, WebsiteConversions, Messages & Sales\\* Conduct audience research, targeting, retargeting, andaudience testing\\* Test ad creatives, copies, headlines, and CTAs\\* Monitor CPC, CTR, CPL, CPA, ROAS, conversion rate & adspend\\* Analyze campaign performance and implement data-drivenoptimizations\\* Set up and troubleshoot GA4, GTM, conversion tracking,Meta Pixel, Events & UTM parameters\\* Work with landing page/website teams to improve conversionrates\\* Prepare campaign performance reports and communicateinsights\\* Manage advertising budgets efficiently\\* Conduct competitor and market research and test newcampaign strategies Required Skills\\* 2–3 years of hands-on experience in Performance Marketing\\* Strong practical knowledge of Google Ads & Meta AdsManager\\* Good understanding of Google Search Ads and keyword-basedlead generation\\* Experience with lead generation and conversion-focusedcampaigns\\* Strong understanding of campaign optimization andperformance metrics\\* Knowledge of GA4, GTM & conversion tracking\\* Understanding of Meta Pixel & Events Manager\\* Strong analytical and problem-solving skills\\* Good knowledge of Excel / Google Sheets\\* Strong written and verbal communication skills Interested candidatescan apply/share their CV @ [e-mail]