Performance Marketing Manager

Shriram Finance; Chennai District; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

Shriram Finance in Chennai is seeking a Manager Performance Marketing to lead end-to-end digital acquisition and optimize the full customer funnel. You will own strategy across Google Ads, DV360, Meta, Bing, LinkedIn, Apple Search Ads and programmatic channels, driving leads, disbursals and ROAS with a focus on cost efficiency.

You will supervise a team, collaborate with Product, Analytics and Technology, and stay ahead of AI-driven trends to improve growth and efficiency.

Qualifications

• 10–15 years of Performance Marketing experience.
• Strong hands‑on expertise in Google Ads, DV360, Meta, Bing, LinkedIn, Apple Search & Programmatic.
• Strong Affiliate & Partner Acquisition experience.
• Strong App Marketing & Acquisition experience.
• Strong knowledge of GA4 & Google Tag Manager (GTM).
• Strong Power BI experience for daily data analysis and reporting.
• Strong understanding of CPL, CPA, COA, Conversion, Disbursals & ROAS.
• Strong analytical and data-driven decision-making skills.

Responsibilities

• Own performance marketing strategy across channels (Google Ads, DV360, Meta, Microsoft/Bing, LinkedIn, Programmatic, Affiliate, Partner channels) and Apple Search Ads.
• Drive lead generation, conversion, disbursals, COA and ROI across campaigns.
• Manage and optimise large marketing budgets with focus on CPL, CPA, COA, Conversion Rate and ROAS.
• Drive App Marketing & Acquisition campaigns.
• Analyse daily performance using Power BI, GA4 and GTM to identify trends, funnel gaps and optimisation opportunities.
• Drive audience/cohort analysis and full-funnel optimisation from acquisition to disbursal.
• Lead testing across audiences, creatives, bidding, landing pages and channels.
• Work closely with Product, Analytics, Technology and Business teams to improve campaign and funnel performance.
• Lead agencies/partners and mentor the performance marketing team.
• Stay ahead of emerging digital marketing trends, platforms, technologies and AI-driven solutions, and identify opportunities to adopt new approaches that can improve growth and efficiency.

Skills

Google Ads

DV360

Meta

Bing

LinkedIn

Programmatic

Apple Search Ads

Affiliate & Partner Acquisition

App Marketing

GA4

GTM

Power BI

COA

ROAS

Tools

GA4

GTM

Power BI

Job description

Hiring: Manager Performance Marketing

Location: Chennai
Experience: 8–15 Years

We are looking for a strong Performance Marketing leader to drive digital acquisition, scale campaigns and own business outcomes across the full customer funnel.

Key Responsibilities

• Own performance marketing strategy across Google Ads, DV360, Meta, Microsoft/Bing, LinkedIn, Programmatic, Affiliate, Partner channels & Apple Search Ads
• Drive lead generation, conversion, disbursals, COA and ROI across campaigns.
• Manage and optimise large marketing budgets with focus on CPL, CPA, COA, Conversion Rate and ROAS.
• Drive App Marketing & Acquisition campaigns.
• Analyse daily performance using Power BI, GA4 and GTM to identify trends, funnel gaps and optimisation opportunities.
• Drive audience/cohort analysis and full-funnel optimisation from acquisition to disbursal.
• Lead testing across audiences, creatives, bidding, landing pages and channels.
• Work closely with Product, Analytics, Technology and Business teams to improve campaign and funnel performance.
• Lead agencies/partners and mentor the performance marketing team.
• Stay ahead of emerging digital marketing trends, platforms, technologies and AI-driven solutions, and identify opportunities to adopt new approaches that can improve growth and efficiency.

Must-Have

• 10–15 years of Performance Marketing experience
• Strong hands‑on expertise in Google Ads, DV360, Meta, Bing, LinkedIn, Apple Search & Programmatic
• Strong Affiliate & Partner Acquisition experience
• Strong App Marketing & Acquisition experience
• Strong knowledge of GA4 & Google Tag Manager (GTM)
• Strong Power BI experience for daily data analysis and reporting
• Strong understanding of CPL, CPA, COA, Conversion, Disbursals & ROAS
• Strong analytical and data-driven decision-making skills

Added Advantage

• Experience in Financial Services / Fintech / Banking / NBFC
• Experience with Lending products – Personal Loan, Business Loan, Two-Wheeler Loan, Gold Loan, Consumer Finance, etc.
• Experience managing large acquisition budgets and optimising COA against actual disbursals/revenue.