Performance Marketing Professional

Dentalkart; New Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Health insurance

Employee discounts on Dentalkart

Paid leave and holidays

Job summary

Dentalkart is seeking an experienced Performance Marketing Lead to own the paid acquisition strategy across web and app platforms. You will drive profitable customer growth, maximize ROAS, and optimize campaigns end-to-end while identifying scalable opportunities across channels.

You will manage budgets, test strategies, and collaborate with merchandising to improve landing pages and profitability. Join a fast-growing team with exposure to senior leadership.

Qualifications

• 7+ years of experience in Performance Marketing for e-commerce, marketplace, or digital agencies.
• Hands-on with Google Ads, Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
• Strong understanding of attribution, conversion tracking, ROAS, CAC, LTV, and analytics.
• Proven track record of scaling paid budgets while maintaining or improving ROI.
• Experience with GA4 and GTM for campaign reporting.

Responsibilities

• Own end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display campaigns.
• Manage budgets to meet revenue, ROAS, and CAC targets.
• Test creatives, audiences, bidding strategies, landing pages, and structures.
• Identify and scale new channels including affiliate/partnership marketing.
• Collaborate with Merchandising and Category teams to improve landing pages and profitability.
• Monitor attribution models, CAC, and campaign performance using analytics tools.
• Drive data-backed decisions to improve efficiency and growth.
• Prepare regular performance reports and actionable leadership insights.

Skills

Google Ads

GA4

GTM

Meta Ads

Performance Max

Shopping Campaigns

Attribution & Analytics

ROI optimization

Tools

Google Merchant Center

Campaign reporting tools

Job description

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

• Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
• Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
• Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
• Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
• Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
• Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
• Drive data-backed decisions to improve campaign efficiency and business growth.
• Prepare regular performance reports and actionable insights for leadership.

Requirements

• 7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.
• Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
• Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.
• Proven track record of scaling paid marketing budgets while maintaining or improving ROI.
• Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.

Benefits

• Competitive salary with performance-based incentives.
• Opportunity to lead high-impact digital growth initiatives.
• High ownership and direct exposure to senior leadership.
• Fast-paced, high-growth work environment.
• Career progression and leadership opportunities.
• Health insurance coverage.
• Employee discounts on Dentalkart products.
• Paid leave and company holidays.
• Learning and professional development opportunities.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.