Performance Marketing Manager

Bonito Designs; Mumbai Suburban; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Bonito Designs in Mumbai is seeking a dynamic Performance Marketing Manager to lead and scale our digital marketing efforts across channels such as Google Ads, Meta, LinkedIn, and programmatic platforms. You will own campaigns end-to-end, drive customer acquisition and retention, optimize budgets for maximum ROI, and continuously test new approaches.

Collaborating with Brand, Product, Design and Content teams, you will translate data into actionable insights, implement robust attribution

Qualifications

• Proven experience in performance marketing, preferably in a fast-paced environment.
• Strong expertise in paid media with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking.
• Data-driven approach with analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable results.
• Strong communication and stakeholder management skills.
• Up-to-date knowledge of digital marketing trends and tools.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Drive customer acquisition, retention, and engagement using data insights.
• Plan and manage budgets to maximize ROI and efficient use of resources.
• Collaborate with Brand, Product, Design, and Content teams to align initiatives with goals.
• Monitor, analyze, and report on campaign performance with actionable insights.
• Stay ahead of trends and best practices in performance marketing.
• Identify growth opportunities through experimentation and A/B testing.

Skills

Paid media management

Google Ads

Meta

LinkedIn

Programmatic

Analytics

Attribution

GTM

Conversion tracking

Budget management

KPIs

Cross-functional collaboration

A/B testing

Tools

Google Analytics

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.