Performance Marketing Manager

Bonito Designs; Bengaluru; On-site; INR 1,000,000 - 2,300,000; Full time

Job summary

Bonito Designs is seeking a dynamic Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels from Bengaluru. You will drive data-backed growth with hands-on execution and strong analytical acumen.

Ideal candidates have proven performance marketing experience across Google Ads, Meta, and LinkedIn, with a data-driven approach to budgeting, optimization, and ROI improvement.

Qualifications

• Proven experience in performance marketing and a growth mindset.
• Hands-on management of paid media across Google Ads, Meta, LinkedIn, and programmatic channels.
• Strong analytics, attribution, and conversion tracking skills (GA, GTM).
• Data-driven approach with ability to set KPIs and optimize ROI.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop, execute, and optimize campaigns across channels (Google Ads, Meta, LinkedIn, etc.).
• Drive customer acquisition, retention, and engagement using data-supported strategies.
• Plan and manage budgets to maximize ROI and efficiency.
• Collaborate with Brand, Product, Design, and Content teams to align goals.
• Monitor, analyze, and report campaign performance with actionable insights.
• Stay updated on industry trends and new tools in performance marketing.
• Identify growth opportunities via experimentation and A/B testing.

Skills

Paid media

Google Ads

Meta

LinkedIn

Campaign management

Analytics

Attribution

GTM

Budgeting

A/B testing

Tools

Google Analytics

GTM

Excel

Job description

About the Role

We are seeking a dynamic and results-driven Performance Marketing Manager to lead and scale our digital marketing efforts across multiple channels. This role requires a strong analytical mindset, hands-on execution, and the ability to drive measurable growth through data-backed strategies.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across channels including Google Ads, Meta, LinkedIn, and other digital platforms.
• Drive customer acquisition, retention, and engagement by leveraging data insights and innovative campaign strategies.
• Plan and manage budgets effectively to maximize ROI and ensure efficient use of resources.
• Collaborate with cross-functional teams (Brand, Product, Design, and Content) to align marketing initiatives with business goals.
• Continuously monitor, analyze, and report on campaign performance with actionable insights and recommendations.
• Stay ahead of industry trends, new tools, and best practices in performance marketing to maintain a competitive edge.
• Identify growth opportunities through experimentation and A/B testing.

Requirements

• Proven experience (X+ years) in performance marketing, preferably in a fast-paced, growth-oriented environment.
• Strong expertise in paid media channels (Google Ads, Meta, LinkedIn, Programmatic, etc.) with hands-on campaign management.
• Solid understanding of digital analytics, attribution models, and conversion tracking (Google Analytics, GTM, etc.).
• Data-driven approach with exceptional analytical and problem-solving skills.
• Ability to manage budgets, set KPIs, and deliver measurable business results.
• Strong communication, stakeholder management, and team collaboration skills.
• Up-to-date knowledge of digital marketing trends, tools, and automation platforms.

Why Join Us?

• Opportunity to work in a high-growth, innovative environment.
• Ownership and autonomy to drive impactful marketing campaigns.
• Collaborative culture with cross-functional exposure.
• Competitive compensation and growth opportunities.