Performance Marketing Executive

WebWorks; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

WebWorks is seeking a Performance Marketing Executive in Bengaluru to own planning, execution and optimization of paid campaigns across Meta, Google and LinkedIn. You will monitor budgets, audiences and creatives to maximise ROAS and ROI, while driving conversions and lead quality.

You will collaborate with creatives and content teams, set up tracking and reporting, and continuously test and optimise across funnels and channels. Immediate joining is preferred.

Qualifications

• 2-4 years hands-on performance marketing or paid media experience.
• Strong knowledge of Meta Ads, Google Ads and LinkedIn Ads.
• Proven ability to optimise campaigns and measure performance.
• Analytical thinker with problem-solving skills and data-backed decisions.

Responsibilities

• Plan, launch and manage campaigns across Meta, Google, LinkedIn and other platforms.
• Monitor campaigns, optimise budgets, audiences, creatives and placements.
• Drive ROAS, ROI, CPL/CPA and CAC toward business goals.
• Analyse campaign data to identify what works and what to scale or cut.
• Develop strategies based on objectives, audience, funnel stage and budget.
• Conduct audience research, competitive analysis and test campaigns.

Skills

Performance marketing

Paid media

Campaign optimisation

Data analysis

Audience segmentation

Conversion tracking

A/B testing

Marketing funnels

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Facebook Pixel

Job description

Performance Marketing Executive

Experience: 2-4 Years

Location: Bengaluru

Joining: Immediate / Early Joiners Preferred

Employment Type: Full-time

About the Role

WebWorks Co. is looking for a Performance Marketing Executive who can take hands‑on ownership of planning, executing, monitoring and optimising paid advertising campaigns across client and internal accounts.

The primary responsibility will be to run campaigns efficiently, continuously optimise performance and maximise ROAS, ROI and overall business outcomes.

Key Responsibilities

• Plan, set up, launch and manage performance marketing campaigns across Meta, Google, LinkedIn and other relevant platforms.
• Continuously monitor campaigns and optimise budgets, audiences, creatives, placements, bidding and targeting to improve performance.
• Drive campaigns towards key business metrics including ROAS, ROI, CPL, CPA, CAC, conversion rate and lead quality.
• Analyse campaign data to identify what is working, what is not and where budgets should be scaled or reduced.
• Develop campaign strategies based on business objectives, target audience, funnel stage and budget.
• Conduct audience research, competitor analysis and campaign-level testing.
• Plan and execute A/B tests across creatives, copies, audiences, landing pages and campaign structures.
• Work closely with the creative and content team to identify high-performing creative angles and communicate performance-led requirements.
• Set up and monitor pixels, conversion events, tracking, remarketing audiences and other essential measurement systems.
• Analyse website, landing page and funnel performance and identify opportunities to improve conversions.
• Understand the role of organic marketing, content and social media in supporting paid acquisition.
• Work with CRM, marketing automation and lead-nurturing systems wherever required.
• Prepare regular performance reports with clear insights, optimisation actions and recommendations.
• Maintain campaign hygiene, documentation, budgets and performance trackers across accounts.
• Stay updated with platform changes, advertising trends, new tools and emerging performance marketing practices.

What We Are Looking For

• 2-4 years of hands‑on experience in Performance Marketing / Paid Media.
• Strong practical knowledge of Meta Ads, Google Ads and LinkedIn Ads.
• Proven understanding of campaign optimisation and performance metrics.
• Strong analytical and problem-solving skills.
• Ability to make data-backed decisions and optimise campaigns independently.
• Good understanding of marketing funnels, conversion tracking, retargeting and audience segmentation.
• Familiarity with Google Analytics, pixels, conversion APIs/events and reporting tools.
• Understanding of landing pages, creatives, copy and their impact on campaign performance.
• Basic understanding of organic marketing, growth marketing and marketing automation.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Ownership-driven approach with a focus on results rather than simply campaign execution.

Success in This Role

The ideal candidate should be able to answer one fundamental question for every campaign:

How can we get better results from the money we are spending?

You will be expected to continuously analyse optimise test scale, with a clear focus on improving efficiency, conversions, ROAS and ROI.

Immediate joiners and candidates who can join at an early date will be preferred.