Marketing Executive

Webwise Studio; New Delhi; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Webwise Studio in Delhi is seeking a growth-focused marketer to plan, execute, and scale meta ads across TOF/MOF/BOF with aggressive testing and budget optimization.

You will also manage Google Ads campaigns, build performance reports using Shopify as the source of truth, and ensure clean tracking with pixels and UTM tags.

The role blends paid media with organic social and on-page SEO work, with increasing ownership of additional growth areas as capabilities mature.

Qualifications

• Hands-on Meta Ads experience with proven scaling results.
• Knowledge of Google Ads structure, targeting, and budgets.
• Understanding of CPP, ROAS, CTR, CPM and their impact on the business.
• Basic tracking setup and data hygiene for attribution.
• Familiarity with social platform trends and content pacing.
• SEO basics for on-page optimization.

Responsibilities

• Plan, execute, and scale Meta Ads campaigns across TOF/MOF/BOF budgets and testing.
• Run Google Ads campaigns with a focus on efficient spend scaling.
• Build and maintain performance reports using Shopify as the data source.
• Monitor tracking/attribution setup to catch data issues.
• Support creative direction for paid campaigns.
• Assist with organic social strategy and content calendars.
• Contribute to on-page SEO hygiene across product descriptions and metadata.
• Support influencer and community marketing as needed.
• Take ownership of additional growth areas over time.

Skills

Meta Ads scaling

Google Ads

Performance metrics (CPP ROAS CTR CPM)

Tracking pixels & UTM hygiene

Instagram & social trends

On-page SEO basics

Excel/Sheets reporting

Independent work

Tools

Shopify

Job description

Role & responsibilities

• Plan, execute, and scale Meta Ads campaigns across TOF/MOF/BOF budget allocation, creative testing, audience structuring, and real-time optimization based on performance data
• Run and grow Google Ads campaigns (Search, and eventually Shopping/Performance Max) with a focus on efficient, sustainable spend scaling
• Build and maintain performance reports (campaign-level + audience-level) using Shopify as the source of truth for sales data
• Monitor and troubleshoot tracking/attribution setup (pixel, conversion tags, UTM parameters) to catch data issues before they affect decisions
• Support creative direction for paid campaigns — identifying what drives top-of-funnel reach vs what converts at bottom-of-funnel
• Assist with organic social strategy and execution, including content calendars and platform-specific copy
• Contribute to on-page SEO hygiene — product descriptions, metadata, and site structure awareness
• Support influencer and community marketing efforts as needed
• Take on ownership across other growth areas over time — WhatsApp marketing, retention, popups, funnel CRO — as capability is demonstrated

Required Skills

• Hands-on Meta Ads experience with a real, demonstrable scaling track record (not just campaign management)
• Working knowledge of Google Ads — campaign structure, targeting, and budget management
• Strong grasp of performance metrics (CPP, ROAS, CTR, CPM) and what they mean for the business, not just as numbers to report
• Basic understanding of tracking systems — pixels, conversion tags, UTM hygiene
• Working knowledge of social media content and platform trends (Instagram especially)
• Basic SEO understanding — on-page optimization, keyword basics
• Comfortable with Excel/Sheets for reporting and analysis
• Strong communication skills and ability to work independently with minimal hand-holding

Preferred candidate profile

Experience of D2C brand