Performance Marketing Manager / Meta Ads Specialist / Real Estate

Advert Web India Pvt Ltd; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Advert Web India Pvt Ltd is seeking a high-performance Performance Marketing Specialist with deep expertise in Meta Ads (Facebook and Instagram). You will plan, execute and scale campaigns for clients across real estate, healthcare, interiors, hospitality and service-based businesses.

You will develop audience strategies, build complete lead-generation funnels from audience and ad creative to landing pages and forms, and collaborate with creative and sales teams to optimize ROI.

Responsibilities

• Plan, execute, manage and scale high-performing Meta Ads campaigns across multiple industries.
• Lead performance marketing campaigns for Real Estate clients, including affordable, ready-to-move, premium and luxury projects.
• Develop specialized strategies for high-ticket and premium offerings.
• Handle campaigns for other industries such as Healthcare, Interiors, Hospitality and service-based businesses.
• Understand the client's business, target audience, sales cycle and conversion journey before building a campaign strategy.
• Build complete lead-generation funnels from audience strategy and ad creatives to landing pages, lead forms, retargeting and conversion optimization.
• Identify, test and scale the right audiences using Custom Audiences, Lookalikes, Retargeting and other audience segmentation strategies.
• Work closely with the creative, content and sales teams to develop high-performing ad creatives, video concepts, hooks, copies and offers.
• Conduct regular A/B testing across creatives, audiences, ad copies, campaign structures, landing pages and lead forms.
• Analyze campaign data beyond basic metrics such as CPL and CTR, with a strong focus on Lead Quality, Qualified Leads, Cost per Qualified Lead, Conversion Rates and ROI.
• Use CRM and sales feedback to understand which campaigns are generating actual business opportunities and optimize accordingly.
• Diagnose underperforming campaigns and identify whether the problem lies in targeting, creative, offer, funnel, lead qualification or conversion process.
• Scale successful campaigns strategically while maintaining lead quality and campaign efficiency.
• Stay updated with Meta Ads updates, audience behaviour, tracking technologies and new performance marketing strategies.

Skills

Meta Ads

Audience segmentation

A/B testing

Lead generation

Tools

CRM integration

Job description

Role & responsibilities

We are looking for a high-performance, results-driven Performance Marketing Specialist with strong expertise in Meta Ads (Facebook & Instagram).

• Plan, execute, manage and scale high-performing Meta Ads campaigns across multiple industries.
• Lead performance marketing campaigns primarily for Real Estate clients, including affordable, ready-to-move, premium and luxury projects.
• Develop specialized strategies for high-ticket and premium offerings...
• Handle campaigns for other industries such as Healthcare, Interiors, Hospitality and service-based businesses, adapting strategy according to each business model.
• Understand the client's business, target audience, sales cycle and conversion journey before building a campaign strategy.
• Build complete lead-generation funnels from audience strategy and ad creatives to landing pages, lead forms, retargeting and conversion optimization.
• Identify, test and scale the right audiences using Custom Audiences, Lookalikes, Retargeting and other audience segmentation strategies.
• Work closely with the creative, content and sales teams to develop high-performing ad creatives, video concepts, hooks, copies and offers.
• Conduct regular A/B testing across creatives, audiences, ad copies, campaign structures, landing pages and lead forms.
• Analyze campaign data beyond basic metrics such as CPL and CTR, with a strong focus on:
• Lead Quality
• Qualified Leads
• Cost per Qualified Lead
• Conversion Rates
• Overall ROI
• Use CRM and sales feedback to understand which campaigns are generating actual business opportunities and optimize accordingly.
• Diagnose underperforming campaigns and identify whether the problem lies in the targeting, creative, offer, funnel, lead qualification or conversion process.
• Scale successful campaigns strategically while maintaining lead quality and campaign efficiency.
• Stay updated with Meta Ads updates, audience behaviour, tracking technologies and new performance marketing strategies.