Meta Ads Specialist (Real Estate & D2C)

IS Global Web; Shahdara; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

IS Global Web is seeking an experienced Meta Ads Specialist to plan, execute, and scale high-performance campaigns for Real Estate and D2C brands. You will drive quality leads and revenue through Meta platforms, staying data-driven and results-focused.

In this role you will manage budgets, audiences, creatives, and bidding strategies; optimize funnels, and collaborate with sales and creative teams to align ads with follow-ups and landing pages.

Qualifications

• 4–6 years of hands-on experience running Meta Ads at scale.
• Strong experience in Real Estate & D2C advertising.
• Proven ability to reduce CPL and improve ROAS; deep understanding of campaigns, scaling, and funnel strategy.
• Experience with landing page optimization and A/B testing.
• Strong analytical and problem-solving skills; able to work independently.

Responsibilities

• Plan, launch, and optimize Meta ad campaigns across objectives (Lead Gen, Traffic, Conversions, Sales).
• Scale campaigns by managing budgets, audiences, creatives, and bidding strategies.
• Handle real estate lead generation campaigns focusing on lead quality and funnel performance.
• Manage D2C campaigns including conversion tracking and ROAS optimization.
• Create and test multiple ad creatives, copies, and formats (image, video, carousel, reels).
• Implement and manage audience strategies: custom, lookalike, retargeting funnels.
• Track performance in Meta Ads Manager, analyze data, and share actionable insights.
• Coordinate with sales and creative teams to align ads with follow-ups and landing pages.
• Monitor pixel, events, and conversion tracking for accurate reporting.
• Stay updated with Meta policy changes and new ad formats.

Skills

Meta Ads at scale

Real Estate & D2C advertising

CPL reduction & ROAS optimization

Campaign structure & funnel strategy

Landing page optimization & A/BTesting

Analytical thinking & ownership

Tools

Meta Ads Manager

Job description

Job description

Role Overview

We are looking for an experienced Meta Ads Specialist who is well-versed in planning, executing, and scaling high-performance campaigns for Real Estate and D2C brands. The ideal candidate should have strong analytical skills, a performance mindset, and hands-on experience in driving quality leads and revenue through Meta platforms.

Key Responsibilities

• Plan, launch, and optimize Meta ad campaigns across objectives such as Lead Generation, Traffic, Conversions, and Sales
• Scale campaigns profitably by managing budgets, audiences, creatives, and bidding strategies
• Handle real estate lead generation campaigns, focusing on lead quality, CPL optimization, and funnel performance
• Manage D2C performance campaigns, including conversion tracking, ROAS optimization, and retargeting strategies
• Create and test multiple ad creatives, copies, and formats (image, video, carousel, reels)
• Implement and manage audience strategies:
• Custom audiences
• Lookalike audiences
• Retargeting funnels
• Track performance using Meta Ads Manager, analyze data, and share actionable insights
• Coordinate with sales and creative teams to align ads with follow-ups, offers, and landing pages
• Monitor pixel, events, and conversion tracking to ensure accurate reporting
• Stay updated with Meta policy changes, new ad formats, and best practices

Required Skills & Expertise

• 4 to 6 years of hands-on experience running Meta Ads at scale
• Strong experience in Real Estate & D2C advertising
• Proven ability to reduce CPL and improve ROASDeep understanding of campaign structure, scaling methods, and funnel strategy
• Experience with landing page optimization and A/B testing
• Strong analytical and problem-solving skills
• Ability to work independently and take ownership of performance