Performance Marketing Manager

CommentSold LLC; India; À distance; INR 8 646 000 - 12 488 000; Plein temps

Résumé du poste

Pop.store is seeking a hands-on Performance Marketing Manager to own paid acquisition across Meta Ads Manager, Google Ads, and other platforms. You will deeply engage with the ads ecosystem, manage day-to-day bidding, budgets, and creative testing while collaborating with product and lifecycle teams to drive trial growth.

You will regularly analyze CAC, CPL, CTR, CPC, conversion rate, and ROAS, and troubleshoot tracking through GA4, GTM, and pixels.

Qualifications

• Hands-on experience managing campaigns directly inside Meta Ads Manager, Google Ads, and TikTok Ads.
• Owns paid acquisition from setup to optimization with cross-functional teams.
• Proficient in GA4, Google Tag Manager, pixels, UTMs, and attribution.
• Strong analytical thinking with the ability to turn data into actionable recommendations.
• Comfortable in a fast-moving startup environment with ownership mentality.

Responsabilités

• Build, launch, structure, and manage campaigns across Meta, Google, and other paid channels.
• Adjust daily spend, bids, allocations, and scaling based on performance.
• Track CAC, CPL, CTR, CPC, conversion rate, ROAS.
• Analyze post-click funnel from ad to signup to trial.
• Test audiences, bidding strategies, landing pages, offers, copy, and creatives.
• Collaborate with designers and copywriters to create briefs from performance data.
• Set up and troubleshoot pixels, GTM, GA4, and attribution.
• Identify causes of performance drops and propose fixes.
• Aggregate data across platforms and deliver clear scaling recommendations.
• Stay current with Meta, Google, TikTok and new paid channels.

Connaissances

Meta Ads Manager

Google Ads

TikTok Ads

Campaign management

Analytics

Attribution

CRM data

Experimentation

Creative briefs

Audience targeting

Outils

GA4

Google Tag Manager

Pixels

UTM tracking

Excel/Google Sheets

Description du poste

Performance Marketing Manager

Location:
Remote
Company:
Pop.store
Department:
Marketing

About the Role

Pop.store is looking for a hands-on Performance Marketing Manager who is an expert in how to build, launch, optimize, and scale campaigns directly inside paid media platforms.

This is not a role for someone who has only managed agencies or reviewed dashboards. We need someone who is comfortable spending significant time inside Meta Ads Manager, Google Ads, and other acquisition platforms, making daily decisions around targeting, budgets, bidding, creative performance, tracking, and conversion.

You’ll own paid acquisition from campaign setup through optimization, working closely with creative, product, and lifecycle teams to improve trial and customer growth.

What You’ll Do

• Build, launch, structure, and manage campaigns directly inside Meta Ads Manager, Google Ads, and other relevant paid channels.
• Adjust daily spend, bidding strategies, campaign allocation, and scaling decisions based on performance.
• Track and improve metrics including CAC, CPL, CTR, CPC, conversion rate, trial acquisition cost, paid conversion, and ROAS.
• Understand what happens after the click and identify where users drop between ad → landing page → signup → trial → paid.
• Test audiences, campaign structures, bidding strategies, landing pages, offers, copy, hooks, and creatives.
• Work closely with designers, video creators, and copywriters to identify winning concepts and create clear briefs based on performance data.
• Set up, validate, and troubleshoot pixels, conversion events, UTMs, Google Tag Manager, GA4, and platform attribution.
• Quickly identify whether a drop in performance is caused by creative fatigue, audience saturation, tracking, landing-page conversion, bidding, or campaign structure.
• Pull data across platforms and turn it into clear recommendations on what to scale, pause, test, or fix next.
• Keep up with changes across Meta, Google, TikTok, and emerging paid acquisition channels and proactively test new opportunities.

What We’re Looking For

• Strong hands-on experience managing campaigns directly inside Meta Ads Manager, Google Ads, TikTok Ads.
• Experience owning meaningful paid media budgets and making daily optimization decisions.
• Strong understanding of campaign structures, audience targeting, retargeting, bidding, attribution, and conversion optimization.
• Comfortable working with GA4, Google Tag Manager, pixels, conversion APIs/events, dashboards, Excel/Google Sheets, and CRM or product funnel data.
• Ability to look beyond surface metrics like clicks and impressions and optimize toward customer acquisition and revenue.
• Strong analytical thinking with the ability to spot patterns, diagnose problems, and act quickly.
• Experience working closely with creative teams and turning ad performance data into better hooks, formats, messaging, and creative briefs.
• Comfortable operating in a fast-moving startup environment where priorities and experiments can change quickly.
• Strong ownership mentality - you should be able to independently identify what needs attention rather than waiting for instructions.

Strong Plus

• Experience scaling campaigns for the US market.
• Experience marketing SaaS, creator tools, AI products, or subscription products.
• Experience optimizing free trial → paid subscription funnels.