Performance Marketing Manager

Manpower India; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Manpower India is seeking a Performance Marketing Manager in Bengaluru to own and optimize the brand's digital acquisition strategy across Meta, Google, Amazon, and Flipkart. The role demands hands-on management of large ad budgets and strong analytical reporting to drive ROAS and growth.

You will lead paid media, campaigns, analytics, and marketplace growth, partnering with the ecommerce and creative teams to test, learn, and scale high-performing assets.

Qualifications

• 3–6 years of experience in Performance Marketing.
• Hands-on experience managing large advertising budgets.
• Strong knowledge of Meta Ads and Google Ads.
• Experience with Amazon Ads and Flipkart Ads.
• Excellent analytical and reporting skills.
• Comfortable working in a fast-paced startup environment.
• Highly data-driven and results-oriented.

Responsibilities

• Plan, execute, and optimize Meta Ads (Facebook & Instagram).
• Manage Google Ads including Search, Shopping, Display, P max, and YouTube.
• Manage marketplace advertising on Amazon and Flipkart.
• Allocate budgets to maximize ROAS and profitability.
• Continuously monitor campaign performance.
• Improve CTR, CPT, ROAS, CAC, and CPA.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Scale winning campaigns while maintaining efficiency.
• Track performance using GA4, Meta Ads Manager, Google Ads, and dashboards.
• Generate daily, weekly, and monthly performance reports.
• Analyze CAC and marketing ROI.
• Present actionable insights to management.
• Drive sales growth on Amazon and Flipkart.
• Collaborate with the e-commerce team on promotions and launch.
• Work with developers and designers to optimize landing pages.
• Monitor user journeys and reduce drop-offs.
• Recommend improvements based on analytics.
• Collaborate with the creative team to develop high-performing ad creatives.
• Test multiple ad formats, hooks, messaging, and offers.
• Identify winning creative trends and scale them.
• Manage monthly marketing budgets efficiently.
• Forecast spend and revenue.
• Maintain target ROAS while scaling campaigns.
• Recommend new acquisition opportunities.
• Stay updated on algorithm changes.

Skills

Performance Marketing

Paid Media

Meta Ads

Google Ads

Amazon Ads

Flipkart Ads

Data Analytics

A/B Testing

ROAS Optimization

Tools

GA4

Meta Ads Manager

Google Ads

Job description

Position - performance Marketing Manager

Expereince - 2+ years

Industry - D2C

What We're Looking For

Ideal Candidate

• 3–6 years of experience in Performance Marketing
• Hands-on experience managing large advertising budgets
• Strong knowledge of Meta Ads and Google Ads
• Experience with Amazon Ads and Flipkart Ads
• Excellent analytical and reporting skills
• Comfortable working in a fast-paced startup environment
• Highly data-driven and results-oriented

The Performance Marketing Manager will own and optimize the brand's digital acquisition strategy across Meta, Google, Amazon, Flipkart, and other performance channels.

This is a high-ownership role requiring:

• Strong analytical thinking

Key Responsibilities

1. Paid Media Management

• Plan, execute, and optimize Meta Ads (Facebook & Instagram)
• Manage Google Ads including Search, Shopping, Display, Performance Max, and YouTube
• Manage marketplace advertising on Amazon and Flipkart
• Allocate budgets to maximize ROAS and profitability

2. Campaign Optimization

• Continuously monitor campaign performance
• Improve CTR, Conversion Rate, ROAS, CAC, and CPA
• Conduct A/B testing for creatives, audiences, and landing pages
• Scale winning campaigns while maintaining efficiency

3. Analytics & Reporting

• Track campaign performance using GA4, Meta Ads Manager, Google Ads, and marketplace dashboards
• Generate daily, weekly, and monthly performance reports
• Analyze customer acquisition costs and marketing ROI
• Present actionable insights to management

4. Marketplace Growth

• Drive sales growth on Amazon and Flipkart
• Collaborate with the e-commerce team on promotions and launch

5. Website & Conversion Optimization

• Work with developers and designers to optimize landing pages
• Monitor user journeys and reduce drop-offs
• Recommend improvements based on analytics
• Collaborate with the creative team to develop high-performing ad creatives
• Test multiple ad formats, hooks, messaging, and offers
• Identify winning creative trends and scale them

7. Budget & Planning

• Manage monthly marketing budgets efficiently
• Forecast spend and revenue
• Maintain target ROAS while scaling campaigns
• Recommend new acquisition opportunities

8. Market Research

• Stay updated on Meta, Google, and marketplace algorithm changes