Assistant Manager - Performance Marketing

The Souled Store Pvt. Ltd.; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

The Souled Store Pvt. Ltd. in Mumbai, India, is seeking a performance marketing specialist to own and optimize paid campaigns across Meta and Google, driving high-quality traffic, conversions, and ROI.

You will plan, launch, and manage campaigns, refine creatives and bidding, analyze results, and partner with analytics, creative, and product teams to scale performance.

Qualifications

• 3–6 years of hands-on experience in managing Meta and Google Ads.
• Experience at Agencies or D2C brands is highly preferred.
• Solid understanding of performance marketing funnels and customer journey.
• Strong analytical mindset with numbers and data.
• Familiar with Google Analytics, Excel/Sheets, and attribution tools (e.g., AppsFlyer, GA4).
• Self-starter with hustle and bias for action.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Meta and Google Ads.
• Manage ad campaigns, including keyword research, ad copy optimisations, bidding strategies, and performance monitoring
• Manage day-to-day execution, campaign uploads, and quality control.
• Continuously test ad creatives, audiences, bidding strategies, and landing pages to maximize performance.
• Work alongside creative teams to guide and brief high-performing ad creatives.
• Analyse data to uncover insights, trends, and actionable recommendations.
• Generate insightful reports to communicate campaign performance and ROI to stakeholders.
• Manage budgets, monitor spends, and ensure efficient allocation across platforms.
• Collaborate with internal and external teams for UTM tagging, attribution tracking, and campaign reporting.
• Stay on top of platform updates, new features, and industry trends

Skills

Meta Ads

Google Ads

Campaign management

Data analysis

GA/Analytics

Tools

Google Analytics

GA4

AppsFlyer

Excel/Sheets

Job description

About the Role:

You’ll play a pivotal role in executing and optimizing paid campaigns across Meta and Google platforms. You’ll work closely with the creative, product/category, and analytics teams to drive high-quality traffic, conversions, and ROI.

Key Responsibilities:

• Plan, launch, and optimize performance marketing campaigns across Meta (ASC, DPA, Sales, Awareness, App Install) and Google Ads (Search, Shopping, YouTube, Display, PMax, UAC).
• Manage ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring
• Manage day-to-day execution, campaign uploads, and quality control.
• Continuously test ad creatives, audiences, bidding strategies, and landing pages to maximize performance.
• Work alongside creative teams to guide and brief high-performing ad creatives.
• Analyze data to uncover insights, trends, and actionable recommendations.
• Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.
• Manage budgets, monitor spends, and ensure efficient allocation across platforms.
• Collaborate with internal and external teams for UTM tagging, attribution tracking, and campaign reporting.
• Stay on top of platform updates, new features, and industry trends

What We’re Looking For:

• 3–6 years of hands‑on experience in managing Meta and Google Ads.
• Prior experience at Agencies or D2C brands is highly preferred.
• Solid understanding of performance marketing funnels and customer journey.
• Strong analytical mindset with a knack for numbers and data.
• Familiarity with tools like Google Analytics, Excel/Sheets, and attribution tools (e.g., AppsFlyer, GA4).
• Self‑starter, hustler mentality, and a bias for action.