Performance Marketing Manager

The LIT School; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

The LIT School in Bengaluru is seeking a data-driven Performance Marketing Manager to lead paid acquisition and optimize the full funnel through strategy, experimentation, analytics, CRO, and team leadership.

The role blends hands-on campaign management with budget discipline, reporting, and cross-functional collaboration to connect marketing performance with lead quality and revenue growth.

Qualifications

• 5+ years of growth or performance marketing experience.
• Experience in EdTech, high-ticket lead generation, or startups.
• Hands-on proficiency with Meta Ads and Google Ads.
• Strong knowledge of lead generation, funnel optimization, remarketing, and conversion strategy.
• Experience with GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
• Strong analytical skills with Excel or Google Sheets.
• Experience with A/B testing, reporting, forecasting, and performance analysis.
• Understanding of CRO, landing-page optimization, CRM, and offline conversion tracking.
• Strong communication and stakeholder management.

Responsibilities

• Own and scale acquisition campaigns across Meta Ads and Google Ads.
• Manage budgets, campaign strategy, audiences, bidding, creatives, and channel allocation.
• Track and improve metrics like CTR, CPC, CPL, CPA, conversions, and ROI.
• Analyze the full funnel to identify performance gaps and growth opportunities.
• Build and execute A/B testing plans across creatives, audiences, messaging, and landing pages.
• Work with creative and content teams on performance-led creative strategy and briefs.
• Improve landing pages and lead journeys to boost conversions via CRO.
• Ensure accurate tracking through GA4, GTM, Meta Pixel, CAPI, and CRM integrations.
• Build reports, forecasts, and actionable insights for leadership.
• Collaborate with sales to tie marketing performance to revenue.
• Mentor and manage performance marketing executives or associates.

Skills

Growth marketing

Performance marketing

Lead generation

A/B testing

Analytics

Stakeholder management

Tools

GA4

GTM

Meta Pixel

CAPI

CRM

Excel/Sheets

Job description

We are looking for a data-driven Performance Marketing Manager to lead paid acquisition and improve performance across the full marketing funnel. The role combines hands-on campaign management with strategy, experimentation, analytics, CRO, and team leadership.

Key Responsibilities -

• Own and scale acquisition campaigns across Meta Ads and Google Ads.
• Manage budgets, campaign strategy, audiences, bidding, creatives, and channel allocation.
• Track and improve key metrics including CTR, CPC, CPL, CPA, conversion rates, lead quality, and ROI.
• Analyze the full funnel to identify performance gaps and growth opportunities.
• Build and execute A/B testing plans across creatives, audiences, messaging, and landing pages.
• Work with creative and content teams on performance-led creative strategy and briefs.
• Improve landing pages, lead journeys, and conversion rates through CRO initiatives.
• Ensure accurate tracking through GA4, GTM, Meta Pixel, CAPI, and CRM integrations.
• Build reports, forecasts, and actionable insights for leadership.
• Work with sales and other teams to connect marketing performance with lead quality and revenue.
• Mentor and manage performance marketing executives or associates.

Required Skills & Qualifications -

• 5+ years of experience in growth marketing, performance marketing, or paid acquisition.
• Prior experience in EdTech, high-ticket lead generation, or startups.
• Strong hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead generation, funnel optimization, remarketing, and conversion strategy.
• Working knowledge of GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
• Strong analytical skills with proficiency in Excel or Google Sheets.
• Experience with A/B testing, reporting, forecasting, and performance analysis.
• Understanding of CRO, landing-page optimization, CRM, and offline conversion tracking.
• Strong communication and stakeholder management skills.