Performance Marketing Manager

Core Minds Tech Solutions; Surajpur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Core Minds Tech Solutions is seeking a Paid Media Specialist to build and manage paid acquisition campaigns across channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn, display networks, and affiliate partners. The role requires hands-on campaign execution, budget management, and ongoing optimization to achieve targets.

You will monitor KPIs including CPA, CTR, and ROAS, perform quantitative analysis, and troubleshoot issues to improve performance.

Qualifications

• Experience with ad managers (Google Ads, Meta Ads Manager) and tracking tools (Google Tag Manager).
• Strong capability in quantitative analysis, root-cause troubleshooting, and interpreting data trends.

Responsibilities

• Build and manage paid acquisition campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, display, and affiliate networks.
• Monitor KPIs such as CPA, CTR, and ROAS.
• Analyze performance and optimize campaigns across channels.

Skills

Google Ads

Meta Ads Manager

Google Tag Manager

Quantitative analysis

Data interpretation

Root-cause troubleshooting

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Tag Manager

Job description

Required Candidate profile

Build and manage paid acquisition campaigns across channels like Google Ads, Meta (Facebook/Instagram), LinkedIn, display, and affiliate networks Monitor key performance indicators(KPIs) like CPA(cost per acquisition), CTR(click-through rate)and ROAS

• Experience with ad managers (Google Ads, Meta Ads Manager) and tracking tools (Google Tag Manager)
• Strong capability in quantitative analysis, root-cause troubleshooting, and interpreting data trends.