Performance Marketing Manager

Fincart Finvest; Sector 10; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Fincart Finvest is seeking a seasoned Social Media Performance Marketing professional to drive customer acquisition and business growth in a fast-paced fintech environment.

You will own paid social strategies, optimize campaigns across Meta and LinkedIn, and manage substantial monthly budgets while collaborating with cross-functional teams to deliver measurable results.

Qualifications

• 5-8 years of hands-on experience in Social Media Performance Marketing / Paid Social / Performance Marketing.
• Strong hands-on expertise in Meta Ads Manager (Facebook & Instagram) is mandatory.
• Experience with LinkedIn Ads; YouTube and other social platforms will be an added advantage.
• Proven experience managing and scaling 20 Lakh+ monthly social media advertising budgets.
• Strong understanding of both paid and organic social media growth.
• Hands-on experience with lead generation, app-install campaigns, funnel optimization, retargeting, A/B testing and conversion optimization.
• Strong knowledge of CPQL, CPA, CPI, ROAS, CTR, CPM, CAC, CPL and conversion rate.
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversion APIs, UTM tracking and campaign attribution.
• Experience managing agencies and working with creative/content/tech teams.
• Strong analytical, decision-making, stakeholder management and project management skills.
• Candidates from FinTech, Wealth Management, BFSI, Mutual Funds, Insurance, Financial Services or Consumer Apps will be preferred.

Responsibilities

• Develop and execute social media performance strategies focused on customer acquisition and business growth.
• Plan, manage and optimize paid campaigns across Meta Ads and LinkedIn Ads.
• Drive lead generation and app-install campaigns while optimizing core metrics (CPQL, CPA, CPI, ROAS, CTR, CPM, CAC).
• Lead performance campaigns for product launches, webinars, brand and thought-leadership initiatives.
• Track campaign ROI, CPL, CPI, CAC, ROAS, engagement, conversions and attribution.
• Collaborate with creative, content, video, PR and agency teams to develop high-performing campaigns.
• Work with Tech teams on Meta Pixel, LinkedIn Insight Tag, GTM, GA4, CAPI and UTM tracking.
• Analyze campaign performance and provide actionable optimization insights to leadership.
• Manage agencies and scale performance marketing initiatives across cross-functional teams.

Skills

Social Media Performance Marketing

Meta Ads Manager

LinkedIn Ads

Campaign optimization

Analytics & attribution

Budget management

Education

Bachelor's degree in Marketing/Business Administration

60% marks across levels

Full-time regular degree programs only

Tools

Meta Ads Manager

LinkedIn Ads

GA4

Google Tag Manager

Meta Pixel

UTM tracking

Job description

Role & responsibilities

• Develop and execute social media performance strategies focused on customer acquisition and business growth.
• Plan, manage and optimize paid campaigns primarily across Meta Ads and LinkedIn Ads.
• Drive lead generation and app-install campaigns while optimizing CPQL, CPA, CPI, ROAS, CTR, CPM and CAC.
• Lead performance campaigns for product launches, webinars, brand and thought-leadership initiatives.
• Track campaign ROI, CPL, CPI, CAC, ROAS, engagement, conversions and social media attribution.
• Work closely with creative, content, video, PR and agency teams to develop high-performing campaigns.
• Collaborate with Tech teams on Meta Pixel, LinkedIn Insight Tag, GTM, GA4, Conversion APIs and UTM tracking.
• Analyze campaign performance and provide actionable insights and optimization recommendations to leadership.
• Manage agencies and collaborate with cross-functional teams to scale performance marketing initiatives.

Candidate Profile:

• 5-8 years of hands-on experience in Social Media Performance Marketing / Paid Social / Performance Marketing.
• Strong hands‑on expertise in Meta Ads Manager (Facebook & Instagram) is mandatory.
• Experience with LinkedIn Ads; YouTube and other social platforms will be an added advantage.
• Proven experience managing and scaling 20 Lakh+ monthly social media advertising budgets.
• Strong understanding of both paid and organic social media growth.
• Hands‑on experience with lead generation, app-install campaigns, funnel optimization, retargeting, A/B testing and conversion optimization.
• Strong knowledge of CPQL, CPA, CPI, ROAS, CTR, CPM, CAC, CPL and conversion rate.
• Experience with GA4, Google Tag Manager, Meta Pixel, Conversion APIs, UTM tracking and campaign attribution.
• Experience managing agencies and working with creative/content/tech teams.
• Strong analytical, decision‑making, stakeholder management and project management skills.
• Candidates from FinTech, Wealth Management, BFSI, Mutual Funds, Insurance, Financial Services or Consumer Apps will be preferred.

Educational Eligibility Mandatory:

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 60% marks in 10th, 12th, Graduation and Post-Graduation (where applicable).
• Only full-time, regular degree programs are eligible.
• Distance learning, correspondence, open university and part-time degrees are NOT eligible.
• Minimum 60% must be achieved at each applicable educational level.